Global Marketing Management Update

11 September 2019

Welcome to the September edition of TrinityP3’s e-news



There is an increased focus at the moment on redefining the role of procurement in marketing. The World Federation of Advertisers and key marketing procurement people like Barry Byrne at Adidas – who started a “New Face of Marketing Procurement” Group on LinkedIn – are leading this conversation.Here TrinityP3 shares the challenges, insights and perspectives on the issues and opportunities for procurement and marketing.



When Will Procurement Do What It’s Supposed to Do?

Before it became involved in the media industry, procurement worked effectively in manufacturing and distribution, ferreting out non-value-added costs, improving processes, closing factories, investing in suppliers, and eliminating complexity. The result: improved quality and lower costs. Read why exactly the opposite has occurred in the media industry here.

Ethics In Procurement

Download your free 30-page report on
Ethics In Procurement prepared by the Ethics Alliance

here.

Solving the big issues facing marketing and procurement

For more than a decade, most of the role of procurement in marketing was focusing on reducing cost. Now, with businesses struggling to deliver growth, and many turning to marketing to deliver growth, the focus is turning to value. Or is it? Read why here.




Top 10 tips for procuring advertising services – Infographic

Find out more here.




Listen to Hannah Gough On The Challenges Of Procurement In Marketing

Hannah Gough is an MCIPS qualified Sourcing and Supplier Relationship Management Marketing specialist who discusses many of the challenges and considerations for a procurement professional working in marketing, sharing some of the hard earned lessons she has discovered along the way working in banking, booze and retail. Read More here.

Most in Demand for this Month

The TrinityP3 team helped our clients on the following projects last month:

  • Aligning the marketing structure, process and culture of a national retailer
  • Managing a tender process for a global automotive brand
  • Assessing the performance of a media agency for a large utility
  • Surveying agency relationships and performance for a major government department
  • Populating a redesigned roster model for a large finance brand

 


© 2019 
– TrinityP3 Global Marketing Management Consultants – Australia, Singapore, United Kingdom & USA

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