Welcome to the March edition of TrinityP3’s e-news
Why do some agency pitches take so long
How long does it take to select a new advertising agency? If you run a robust pitch process and follow all the steps needed to make an insightful choice, it should only be 1 – 3 months at the most.
So, why do you hear and read about pitches that take six months or more? Here are the top ten reasons
that some agency pitches take way too long and how to avoid the protracted pitch process.
A faster and more effective way to select agencies
Want a faster and more effective way of selecting a new agency? The first thing you need to drop is the traditional speculative creative process. It is time consuming, costly for all involved, and provides no real insight unless you are planning to only buy a one-off idea.
Instead, there is a process TrinityP3 has successfully used for more than a decade that comes as close as possible within a tender process to test driving each of the agencies. It is faster and more effective in selecting the right agency too. Find out more here.
Listen to what makes an insightful and robust agency pitch process
Kylie Ridler-Dutton is a Senior Consultant at TrinityP3 and a specialist in agency search and selection. Here
she discusses the agency search and selection process and the considerations required when planning and managing a successful pitch process for a wide range of agency types, including creative, media, digital, social, PR, technology suppliers and more.
Will we see you at Mumbrella360 this year?
It is officially Australia’s largest media and marketing event for marketers, agencies, media owners and martech providers. Across three days, June 4-6, at the Hilton Hotel Sydney with five streams of content, a masterclass stream, an exhibition floor, breakfast presentations and social evening events.
Pitching: The problem is not the game, it is the rules.
New business is a game. There are winners and losers. And the most competitive manifestation of this game is the agency pitch. Like all good games, it has a set of rules for both sides in the game – the agencies and the advertisers.
The increasing industry call to ‘ditch the pitch’ is not because the game is wrong, but because people are not playing by the rules. Rather than tossing out the pitch process, what we should be doing is making sure the players stick to the rules of the game. Find out more here.
Pitch etiquette for clients and agencies
No matter which side of the table you’re on during an agency pitch process, there are some basic rules everyone should follow to show courtesy, respect and good corporate manners.
At the end of the day, both sides should recognise the effort that’s been put in to the presentation that’s being made and indeed the complexities of conducting a fair and transparent pitch with multiple stakeholders and agency participants.
So, wherever you’re at in a current or prospective pitch process, find out some fundamental courtesies everyone should extend here.
Read from our clients and agencies on the value we deliver
As they say, client satisfaction and word of mouth are the best ways to build your business. So, if you wonder what it is like working with TrinityP3, then
Pitching can be a lengthy, expensive process but sometimes it’s a necessity and doing it right is critical to making sure you don’t have to do it again for a long time.
With the benefit of time comes greater opportunity to get to know agencies better; accommodate existing schedules; and create more stages within the process to gain insight into the different agency disciplines including strategy, creative and account management.
However, what can clients do when they don’t have the luxury of time? Find out how we customised three solutions for three advertisers in a hurry here.
Most in Demand for this Month
The TrinityP3 team helped our customers on the following projects last month:
We helped a famous transportation network company search and select the right agency.
One of Australia’s top universities had us do an organisational capability assessment & alignment.
Another large alcohol brand asked for our help with financial negotiation with their current agency.
Our media experts assisted in a pitch process for a major British manufacturer of personal healthcare products and consumer goods.
And last but not least, a global food company asked us to help them find a new marketing partner.