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In this issue Dealing with the rapidly increasing complexity of the media market The changing role and challenges facing media agencies The media industry, women in media, and the state of the media Media value, transparency and relationships today Logo

Newsletter 13th June 2018

Welcome to the June edition of TrinityP3’s e-news

Dealing with the rapidly increasing complexity of the media market

Scott Hagedorn, CEO of what is considered the world’s fastest growing agency, Hearts & Science talks with Darren on the important relationship between science and intuition in advertising, especially for marketers dealing with an increasingly complex world. The similarities and differences between agile marketing and the scientific method and role data plays in decision-making.

Read and hear more here.

   

The changing role and challenges facing media agencies

David Angell is the General Manager and Head of Media at TrinityP3, and here he chats with Darren on the increasingly complex role played by media agencies and the challenges they face in meeting the needs and demands of their advertiser clients. As intermediaries between advertisers and the media providers, they are increasingly challenged with not just managing this complex relationship, but also contributing to overall marketing performance too.

Read and hear more here.

New Media Podcast: Media Angles – Discussing Media From Every Angle by David Angel coming soon.

   

The media industry, women in media, and the state of the media

Denise Shrivell is the Founder of MediaScope. In this podcast, Denise and Darren discuss the state of the media industry today, the challenges of media technology, as well as the role of women in media. She also talks about the role Peggy’s List plays in ensuring women have equal opportunity to share their thoughts and insights in the important discussions on the issues facing the media and marketing industry today.

Read and hear more here.    

Media value, transparency and relationships today

Steve Allen, Chief Executive of Fusion Media has seen significant changes in the media landscape in his career and here shares with Darren his views on media value, the problem with lack of media transparency today, and the continued importance of having trusted and respected relationships with media owners, media and agencies, and the advertisers.

Read and hear more here.    

The expanding role of the media agency in marketing

In his previous role as Global Chief Strategy and Creative Officer at IPG Mediabrands, Mat Baxter joined Darren to discuss media new business and why media agencies struggle with new business. Along with the role of data in influencing media decisions, Mat talks about how and why media agencies and creative agencies are coming back together with media leading the process.

Read and hear more here.    

Programmatic media buying, the opportunities and the considerations

Gil Snir, Chief Marketing Officer at Benchmarking, talks about the opportunities, considerations and challenges of programmatic media buying with Darren, and they explore what marketers and advertisers should do when considering adding programmatic buying to their media strategy.

Read and hear more here.    

To hear more on Managing Marketing, be it media, advertising, technology and more, subscribe to the TrinityP3 Podcast here.

 

What’s Hot

Here are the most read, most shared and most commented on articles from the TrinityP3 blog in the past month:

  1. Technology, Business and Society make a trinity. Will marketers respond with maturity?
  2. Top 5 dumb ways to use data in marketing
  3. Who are the real victims in the lack of transparency in advertising production?
  4. We’re Like Collaborating, Right?
  5. When is agile marketing not Agile Marketing?
  6. Managing Marketing: The impact of data and technology on customer retention and acquisition
  7. What Happens When the Magic of Creativity No Longer Works?
  8. Retained AOR or project fees? Which one is best?
  9. Is ZBB (Zero-Based Budgeting) Mismanaged by Advertisers?
  10. How To Manage The Politics of Agency Search

Most in Demand for this Month

The TrinityP3 team helped our customers on the following projects last month:

  • We helped a large electronic bill payment system company with a strategic alignment
  • One of Australia’s pay television company asked us to assess the felix in-house agency benchmarking
  • We supplied 48 hour government tender assessment for a volunteer-based firefighting agency
  • We also worked for a department of the government of Australia to help them find offshore communication partner panel refinement, search and selection
  • A large diversified multinational mass media and entertainment conglomerate using TrinityP3’s media agency pitch
  • Working with a leading Australian office supplies stores to review their media agency remuneration & contract.
  • Last but not least, the TrinityP3 team helped global multinational telecommunications company  with marketing & agency performance in Malaysia and Thailand.
 
 
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