The Climate Crisis feels like it has been around for decades. And it has. Global Warming, Climate Change and now, the Climate Crisis are just a few of the names it has gone by. And while the majority of people believe it poses an existential threat to humanity, the problem for many is what positive actions can we practically take to make a difference.
We believe in the power of marketing, media, communications and advertising to make a profound difference to society, the economy and to individuals in so many ways. It was this belief that had us declare for the climate to commit ourselves and our company to work towards a safe climate with Comms Declare.
But it is also why we partnered with the Gaia Partnership back in 2007, when they commenced the development of the CO2 Counter to measure carbon and more broadly, GHG emissions for all aspects of the marketing supply chain including production, media and advertising.
This week we want to share some of the ways we are involved in the mission to achieve Zero Net emissions for marketing globally. From the work through TrinityP3 UK on measuring media GHG emissions to our involvement in Comms Declare and the changes we have made to our Agency Register so we can better represent those agencies who are taking action on environmental sustainability and equality.
There is also an opportunity for you to get involved too. Because each small action in a profession as powerful as marketing and communications can have a huge impact globally.