Global Marketing Management Update

 14 November 2018

Welcome to the November edition of TrinityP3’s e-news


Yes, marketing technology matters and it has a big impact on the way marketers and their organisations go to market. So, to celebrate the appointment of our CEO, Darren Woolley to the Advisory Board of AdTech Sydney 2019 and TrinityP3 becoming a Partner of the event, we dedicate this newsletter to all matters AdTech, MarTech and in fact, All Tech. We look forward to seeing you at AdTech on March 12 & 13 next year.

AdTech Sydney March 12 & 13

As Partners to AdTech Sydney 2019, we are proud to offer our clients, supporters and subscribers an additional 10% off.

Details here

Become an instant expert in Digital & Technology Alignment

The rate of change is getting faster and faster as we enter the 4th industrial revolution with the advent of robotics, autonomous transport, artificial intelligence, infinite computing, and nanotechnology.

These technology advances are completely changing the way that we live, work, relate to each other, and create ways to solve the challenges that keep us up at night.

But, there are four key areas you need to be aware of when proposing digital and technology driven ideas.  Find out what they are here.

Infographic: Top 10 ways to make the most of

marketing technology budget

MarTech and AdTech are significantly impacting the way marketers market today, and to invest in these technologies is understandably a significant business decision. To maximise the value you get from your technology investment,
check out these helpful

suggestions here

Case Studies – How TrinityP3 is helping optimise marketing
performance through technology

We have been involved in helping companies select new technology platforms and tenders for new vendors. We have also worked with organisations that have legacy systems and platforms that are under-performing or not performing at all, and have provided a diagnosis and options for consideration. Here are three case studies of the work we have undertaken providing solutions to marketers’ technology challenges.

Adrian Treahy is on the Couch

discussing Marketing Technology

Darren Woolley is On the Couch with technology guru Adrian Treahy, discussing the impact technology has on business, how jargon can confuse or misinform people, the most obvious mistake you hear about, and the one piece of advice he has for marketers struggling with marketing technology.

Watch the video here

Most in Demand for this Month

The TrinityP3 team helped our customers on the following projects last month:

  • A large food-manufacturing company in Australia had us manage their Agency Remuneration Assessment and update Output-based Model.
  • One of the four largest financial institutions in Australia had us conduct Revisions to the Output-based Agency Fee Model.
  • The media team helped an online mortgage broker company with a Strategic Alignment and Media Assessment Process.
  • We completed a culture, strategy and behavioural alignment process for a multi-national travel company.
  • And last but not least, we also worked with one of the oldest universities in Australia to help them with a Creative Services Capability Assessment and Alignment.


© 2018 
– TrinityP3 Global Marketing Management Consultants – Australia, Singapore, United Kingdom & USA

If you would like assistance or advice on any aspect of your marketing spend, 
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