Having trouble reading this newsletter? Click here to see it in your browser.

In this issue

When agency pitches fail – seriously fail Why is it so hard to find the perfect agency in a pitch? How marketers can find an agency that is the perfect match for their next project Should you include your incumbent agency in a pitch?
Logo

Newsletter 14 September

Welcome to the 14 September 2016 edition of TrinityP3's e-news


When agency pitches fail – seriously fail

Selecting an agency is not an every day activity for most marketers, and it is getting increasingly complex as the marketplace becomes more complex, which is why increasingly many pitches are running into problems. These problems are not always the ones you see in the trade media, but they are issues that often mean the outcome of the process is not ideal. Before you pitch, it is worthwhile being aware of what causes the most common pitch problems and how to avoid these. Click here to read more.

Why is it so hard to find the perfect agency in a pitch?

One of the biggest challenges faced by marketers and procurement teams when looking for agencies is where to find reliable, comprehensive and up-to-date information on agencies. After all, there are tens of thousands of different companies providing marketing services. Simply making a list of agencies you know is not comprehensive enough to ensure you are searching wide enough in the market. So how do you make sure you get the most complete view of the market place to find that perfect agency? Click here to read more.

How marketers can find an agency that is the perfect match for their next project

If you are about to pitch to find a new agency for a project or a very specific skill or capability, the question you should ask yourself is should it be a pitch? Or if an agency has come to you offering a unique service for a particular project, before you commit are you sure they are the best agency for this project? In both cases we have developed a process that means marketers and advertisers can avoid time consuming and costly pitching and be sure they have found the best fit agencies from the broad market place. Click here to read more.

Should you include your incumbent agency in a pitch?

If you are going to pitch to review your current agency roster, does that mean you should automatically include the incumbent? But what if they are underperforming, do you include them to make sure they stay interested? These are questions that should not be considered lightly, as to include or not include the incumbent has consequences for both the advertiser and of course their incumbent agency. So, what should you consider when making this decision? Click here to read more.

Why strategy workshops beat speculative creative pitches for agency selection every time

For as long as there have been agency pitches, there has been the speculative creative brief where you the advertiser give a bunch of agencies a brief and ask them to go away and come back to show you what they have got. But in an Omni-channel, digital and data marketing world the speculative creative brief is no longer giving marketers the answers they need, and in fact there is a much more robust and successful approach to selecting agencies now. Click here to read more.

5 reasons why advertisers paying for pitches will not work

Every few years the agencies start talking about advertisers paying pitch fees and, while on the surface it seems like common sense to pay an agency for their time pitching for your business (especially if they are unsuccessful), it is not the panacea the proponents would have you think. Yes, there are times that marketers and advertisers should compensate agencies for their pitch efforts, but there is no blanket rule and certainly not one that could be applied to all pitches. So, when should you pay and when should you not? Click here to read more.

Why a CMO and Digital Marketing Manager engaged TrinityP3 for a Supplier Search

If you are wanting to run a pitch or an agency search and selection process, or a tender, RFP, RFT, RFI or RFX, then it is worthwhile considering if you need professional help from an organisation that does this day in and day out, that has a database of more than 3,000 agencies and marketing suppliers, benchmarks for rates and fees, and industry process expertise. But do not just take our word for it, read this case study about a client who found our services invaluable. Click here to read more.

What's Hot

Here are the most read, most shared and most commented on articles from the TrinityP3 blog in the past month: Most in Demand for this Month
The TrinityP3 team was able to assist many leading organizations in the month of August:
  • We finalized a full service agency alignment with a leading Australian retail chain
  • In the US we helped a major biotech company to better understand the value of their current agency pricing.
  • Media agency benchmarking plus transparency performance and value was carried out on behalf of a leading soft drink business.
  • An assessment of a TVC was quickly turned around for both a dairy company and a beer business. 
  • A superannuation business asked for a hand with a media pitch.
  • An Australian government asked our advice on some structure matters.
  • A leading car manufacturer engaged TrinityP3 to review their agency roster
  • And last but not least, another of Australia’s leading universities asked us to help them find a new marketing partner.

If you would like assistance or advice on any aspect of your marketing spend, contact us today for a confidential discussion. In other news Click here to view TrinityP3 testimonials Business Events Click here to view up coming business events Are you working at an Agency? Keep your Agency Register details up to date. Click here

For more news and updates follow us on

Or visit our website www.trinityp3.com

Partners
Sydney Suite 702, 53 Walker Street North Sydney NSW 2060 t: + 61 2 9964 9900 f: + 61 2 9955 7901 London 53 Chandos Place London WC2N 4HS United Kingdom t: + 44(0) 203 790 9229 Hong Kong Level 21, The Center 99 Queens Road Central, Hong Kong t: +852 3478 3982 f: +852 3478 3880 Singapore Level 27, Prudential Tower, 30 Cecil Street Singapore 049712 t: + 65 6631 2861 f: + 65 6631 2880