Global Marketing Management Update

 16 January 2019

Welcome to the January edition of TrinityP3’s e-news




Happy New Year. Welcome to 2019 at TrinityP3.

People are often surprised to find out that TrinityP3 offers much more than just pitch consulting and agency remuneration benchmarking. (Find out what we offer here
.) To kick off the New Year, we thought we’d show you 5 different ways you can access the value we provide without it costing you a cent, a penny or a zac.


1. The TrinityP3 Blog

Every week (except for a couple of weeks’ break at Christmas) and three times a week (Monday, Wednesday and Friday), we publish articles by the TrinityP3 consultants and industry guest authors on the current topics facing marketing, media and advertising.

Over 1500 articles have been published since 2006, which are read by more than 200,000 unique visitors a year from all around the world. If there is anything you need to know about marketing alignment, agency roster management, media value, digital and data optimisation or ethical, social and environmentally responsible marketing,  you can read about it here.

2. The Managing Marketing Podcast

Managing Marketing started when a friend and colleague, Shawn Callahan of Anecdote, told me about his plans to start a podcast. We sat down with his Zoom Digital Recorder and recorded a conversation on the role of storytelling in business and marketing, right there and then. Since then I have had chats with Mark Ritson, Jane Caro, Nick Law and many more.

It was the start of a successful podcast series which is heading to its first 100 episodes and more than 25,000 plays. Available on Soundcloud and iTunes, this year it is going to be weekly, with a new episode every Tuesday right here.



3. The Agency Register for New Business

When we first started managing agency search and selection projects, agencies would courier over documents, reels, DVDs and CDs. Remember those? The trouble was there was nowhere to store them and no practical way of making all of the information searchable. (Never mind the significant cost to the agencies!)

So we built a secure online database called the Agency Register, where all agencies and marketing suppliers could create their own secure login and provide all of the information we need to make sure they are considered for that next search brief. Plus, it is totally confidential and free. Find out more here.

4. Watch the Industry Best On the Couch

After a long hard day at the office there is nothing like collapsing on the couch and relaxing while watching television. And that is what the On the Couch series is all about. Because there is not always time to do that at home, we have a couch in the foyer of the TrinityP3 office in North Sydney.

Here industry experts and personalities come along and sit on the couch to be interviewed by me on the issues and topics facing media, marketing and advertising, and hopefully provide some practical insights and solutions. You can join us on the couch here.



5. The TrinityP3 Resource Rate Calculator App

How much is your Creative Director or your ECD worth per hour? Did you know that there is a formula you can use to calculate this? It involves adding up billable hours per annum and dividing the direct salary cost then multiplying the result by the overhead and profit margin.

And you can use the same formula based on their hourly rate to calculate the salary that person should be getting. This means that when the agency CEO says they are billed at $600 per hour, you can calculate the salary they should be getting to justify that rate. Rather than having to remember the formulas, we have created a Business App for iPhone and iPad so in that next meeting you can calculate this answer on the run in any currency in the world. The App is available free here.

Follow Us on Social Media

FOMO is a powerful motivator so when I tell you there are so many extras that never make the website on our social media channels, is that enough to get you to follow us? We’re on 
TwitterLinkedInFacebook and Instagram.
Follow us and we will follow you back too.

What’s Hot

Here are the most read, most shared and most commented on articles from the TrinityP3 blog in the past month:

  1. Trinityp3 Consultant Marketing Management Predictions For 2019
  2. The Marketing Management Book Of The Year Is Here – 2018 Edition
  3. Top Ten Reasons Agency Pitches Take Too Long
  4. The Case For A Long, Mid And Short-Term View In Sailing And Marketing
  5. Managing Marketing: The Need For Short, Medium And Long Term Strategy
  6. Managing Marketing: The Power Of Words, Creativity, Education And Diversity
  7. The Marketing Plan/Budget….When Does It Cease Being A Plan, Or Just A Budget And Start To Become Reality?
  8. Managing Marketing: The Important Use Of A Brand Story
  9. A Great Pitch Has Hallmarks – Not Scratch Marks
  10. Going Beyond Words With Media Agency Transparency


© 2019 
– TrinityP3 Global Marketing Management Consultants – Australia, Singapore, United Kingdom & USA

If you would like assistance or advice on any aspect of your marketing spend, 
contact us
 today for a confidential discussion.

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