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How to know if you need to pitch your agency

Wondering if you should pitch your agency or not? Pitching takes time and costs money for agencies and the advertiser, and is not something that you should rush into. So, if you are considering reviewing your agency by going to market, take some advice on when you should pitch and when you shouldn’t.

Read more here.  

The importance of an insightful and robust agency search & selection process

If you are planning to pitch your agency, the most important thing is to have an insightful and robust selection process. Pitching can be incredibly time consuming, so it is important that you get it right and that you make sure you have a clear objective and view on what success looks like and a process to deliver it.

Read more here.  

Top 10 tips for a successful agency pitch – Infographic

Selecting the right agency can be tricky. With so much choice and so much complexity sorting out the wheat from the chaff can create problems. To make it easier and to increase your chances of getting the right outcome, we have developed an infographic to help you get the successful outcome you need.

Read more here.  

Why not all agency pitch processes are equal

You can be forgiven for thinking that a pitch is a pitch is a pitch. But, not all pitches are the same and certainly none are equal. The type of pitch and the way you run it depends on what you are trying to achieve. Even if you are running the same type of pitch as before, there are many different ways to get a successful outcome. Here we compare just two of these.

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Should your agency be listed in TrinityP3’s Agency Register?

Looking for new business opportunities? The best way to pitch up new business is not by pitching. To be included in consideration of a pitch managed by TrinityP3, it helps to provide your details on the TrinityP3 Agency Register. It is free and completely confidential. If you are wondering if it is right for you and your agency, then you can read more about it here.

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8 ‘Less Obvious’ Reasons Why Agencies Lose Pitches

We have all heard the client feedback for the unsuccessful pitch agencies; the creative was not good enough, the strategy was not up to scratch etc. But beyond what clients are willing to say to the agencies, what are some of the real reasons agencies lose pitches? Many of them are much less obvious than you may think.

Read more here.

TrinityP3 subscribers get $300 off this year’s Mumbrella360

The full program for Australia’s largest media and marketing conference, Mumbrella360,  is now online.  The conference, taking place  between June  12-14 at the Hilton Hotel in Sydney, will feature five content stages each day, plus a full program of masterclasses.  Tickets are still available here. As a TrinityP3 client, fan or supporter you can grab your exclusive discount using booking code TRINITYM360 to take a further $300 off two and three day tickets .

What’s Hot

Here are the most read, most shared and most commented on articles from the TrinityP3 blog in the past month:

1. Marc Prichard, the low creative ratio at your agencies is not their fault, it’s yours
2. Who’s In Charge? Marketing or Procurement?
3. Agile Marketing delivery – Become an instant expert
4. Enabling Data in Creative, to pull the final lever for digital success
5. Managing Marketing: The changing role and challenges facing media agencies
6. Ageism in advertising is as much a cost issue as a perception one
7. Who Will Put “Accountability” Back in “Account Management?”
8. The mismanaged creative agency pitch
9. Have It Your Way: A Marketing Award for a Commercial Mess
10. How “Broken” Is Marketing at Major Advertisers?

 

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