Restructuring
marketing for the future

The market is changing and becoming ever more complex and business and marketing strategies are changing to meet the challenge. While strategies change, often marketing structure remains largely the same.

Here are three case studies highlighting marketing structural alignment projects we have delivered for clients across a diverse range of categories, each with unique challenges meaning there is rarely a cookie cutter outcome.

Measuring marketing performance

In a world of overwhelming data, marketers are often unsure of which metrics are the best for measuring performance.

In our role as completely independent marketing management consultants, we bring a holistic view to performance that integrates business metrics with marketing metrics to provide a balanced score card for the organisation, the marketing team, and their agencies and suppliers.

Here are three recent case studies of this approach to marketing performance metrics and measures.

Solving complex in-house agency issues

It is interesting for us that when a client/agency relationship goes wrong the marketers can call a pitch and put the agency to a market review. But when the agency relationship in question is an in-house agency it is not as simple as that.

In the past few years, we have been asked to assess and optimise some of these in-house relationships. These case studies provide insights into some of the issues which can arise with in-house agencies and approaches to addressing these challenges.  Read more here.