Global Marketing Management Update

17 July 2019

Welcome to the July edition of TrinityP3’s e-news



Every project we take on results in a very specific and deliberate outcome. We share these outcomes in our case studies on our website which you
can find here
.

What we don’t share are the details of our clients and their agencies which is commercially sensitive and confidential.




Restructuring
marketing for the future

The market is changing and becoming ever more complex and business and marketing strategies are changing to meet the challenge. While strategies change, often marketing structure remains largely the same.

Here are three case studies highlighting marketing structural alignment projects we have delivered for clients across a diverse range of categories, each with unique challenges meaning there is rarely a cookie cutter outcome.

Have your say on industry issues

We are taking the pulse on the opinions of the industry with our Monthly Industry Poll.

Have your say here.

Measuring marketing performance

In a world of overwhelming data, marketers are often unsure of which metrics are the best for measuring performance.

In our role as completely independent marketing management consultants, we bring a holistic view to performance that integrates business metrics with marketing metrics to provide a balanced score card for the organisation, the marketing team, and their agencies and suppliers.

Here are three recent case studies of this approach to marketing performance metrics and measures.




Free White Papers

Download your free white paper here. Topics include Scope Of Work Management, Agency Search & Selection, Measuring Media Agency Productivity and more.

Download here.




Solving complex in-house agency issues

It is interesting for us that when a client/agency relationship goes wrong the marketers can call a pitch and put the agency to a market review. But when the agency relationship in question is an in-house agency it is not as simple as that.

In the past few years, we have been asked to assess and optimise some of these in-house relationships. These case studies provide insights into some of the issues which can arise with in-house agencies and approaches to addressing these challenges.  Read more here.

What’s Hot

Here are the most read, most shared and most commented on articles from the TrinityP3 blog in the past month:

  1. Managing Marketing: The Use Of Weasel Words In Business And Marketing
  2. Solving complex in-house agency issues – Three case studies
  3. Prioritising business and marketing opportunities – three leading case studies
  4. Managing Marketing: How Programmatic Can Be Used For Good
  5. Do you need a search consultant? Or are you planning to go it alone?
  6. Marketing is complicated enough but your agency search shouldn’t be
  7. Leslie Zane, CEO of Triggers: “All Brands Have Unrealised Growth Potential”
  8. Cybersecurity – Protecting your business in the digital age
  9. Location, Location, Location choices and the impact on cost in television production – Three case studies
  10. Managing Marketing: The Issues Facing Media Agencies


© 2019 
– TrinityP3 Global Marketing Management Consultants – Australia, Singapore, United Kingdom & USA

If you would like assistance or advice on any aspect of your marketing spend, 
contact us
 today for a confidential discussion.

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