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In this issue

Top 10 ways to make the most of your marketing technology budget Top 10 tips to ensure media transparency op 10 tips for maintaining a successful client / agency relationship Top 10 ways to get greater value from music in your marketing. Top 10 questions to ask a consultant before you engage them
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Newsletter 17 May 2017

Welcome to the 17 May edition of TrinityP3's e-news


The most valuable marketing management insights and advice are now condensed into a series of handy infographics. There is advice on media transparency and media value, music marketing and marketing technology, client /agency relationships and more. Each fortnight we will publish a new infographic on a marketing management issue important to you. Instead of reading through the more than one thousand pages of TrinityP3 articles, you can access the best advice buried within our website right here. Check them all out and keep up to date with the latest infographic each fortnight.    

Top 10 ways to make the most of your marketing technology budget

MarTech and AdTech are significantly impacting the way marketers market today. But investing in these technologies is a significant business decision. To maximize the value you get from your technology investment check out these helpful suggestions here.

Read more here.

   

Top 10 tips to ensure media transparency (Media Transparency)

Media transparency is the talk of the industry, but the real issue is ensuring you are getting the value and performance from your media investment. Transparency gives you access to determining the real value of your media spend, with these tips on how to achieve it.

Read more here.    

Top 10 tips for maintaining a successful client / agency relationship

Your agency and agency roster is an extension of your marketing team. Having this extended team working well together is essential for developing and maintaining a high performance marketing function. But it takes time and resources and these tips will help you deliver the results.

Read more here.

   

Top 10 ways to get greater value from music in your marketing.

Music is the soundtrack to our lives and a powerful communication tool. But before you commit to that music marketing initiative or licensing deal, make sure you are on the right track with this industry advice.

Read more here.

     

Top 10 questions to ask a consultant before you engage them

Planning on appointing a marketing consultant to help you solve a problem or advise on your marketing transformation? Then here are ten steps you must take before you appoint anyone.

Read more here.

 

Top 10 tips for procuring advertising services

Procurement has many useful tools and processes to optimize governance and efficiency in the marketing function of any business. Working with procurement in a disciplined and organized manner ensures compliance with business policies and suitable ‘fit for purpose’ contractual agreements. To help ensure that marketing is assessed in the appropriate manner, here are some useful pointers.

Read more here.

 

What's Hot

Here are the most read, most shared and most commented on articles from the TrinityP3 blog in the past month:

  1. Agency Remuneration: A Loser’s Game 
  2. Drowning in Marketing Deliverables 
  3. Managing Marketing: The challenges facing the advertising agency business model 
  4. It’s more than the agency roster and the scope of work. It’s the relationship, stupid! 
  5. Who’s to blame for the current digital media mess? We all are. 
  6. Why it is so important to have an agency scope of work 
  7. Can Procurement Fix Madison Avenue’s Mess? 
  8. How to build flexibility into an agency scope of work 
  9. Managing Marketing: The role of innovation, creativity and technology in driving change 
  10. Organisational Mishmash: The Ad Agency’s Unaccountable Structure 
 
If you would like assistance or advice on any aspect of your marketing spend, contact us today for a confidential discussion. In other news Click here to view TrinityP3 testimonials Business Events Click here to view up coming business events Are you working at an Agency? Keep your Agency Register details up to date. Click here

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