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Global Marketing Management Update

18 December 2019


Welcome to the December edition of TrinityP3’s e-news

As the year draws to a close, it’s time to prepare for the holidays ahead and to make sure you’re ready to start the New Year with a fresh focus. While TrinityP3 is officially closed from Friday 20 December 2019 to Monday 6 January 2020, if you have decided to use the break to prepare for the year ahead or you have an emergency, you can contact us here. We wish you and your family and loved ones a safe and happy holiday, and look forward to working together managing marketing in 2020.

A whole holiday of listening

Whether your interest is media, marketing, advertising, data or technology, there are topics to entertain and inform you with the TrinityP3 podcasts .

Hosted by TrinityP3 founder and global CEO, Darren Woolley, each podcast is a conversation with a thought-leader, professional or practitioner of marketing and communications on the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals.

Important Dates 2020

FA Global Marketer Week 2020

March 31 – April 3

Swissotel, The Stamford

More details here

Looking for the Right Agency Fee Model

There are many different agency fee models. But what is the right agency fee model for you? Be it for a media agency, creative agency, a digital agency or more. The TrinityP3 Agency Fee Decision Tree will help you find the right model.

Through our extensive consulting work we have identified the various agency fee models above. While this is not a complete list, as there are numerous hybrid variation, we believe this covers the vast majority of mainstream fee types for media and all other agencies.

We trust you will find this informative and helpful in shaping your views on agency fees. Read more on this here.

Pitching 2020 Town Hall

Melbourne – Tuesday February 4, 2020

Brisbane – Tuesday February 11, 2020

More details here

New Book – Conversations on Managing Marketing – Coming January 2020

At TrinityP3 we are inspired by the power of marketing to change cultures, change behaviours, change perceptions – to change the world. But too often, the potential of marketing goes unrealised due to confused objectives, a shortage of resources, and a thousand other obstacles.

Back in mid-2015, when I was considering starting a podcast, I decided the topic was to be how to manage the marketing process to achieve the full potential that marketing delivers. The idea was to have the kinds of conversations that we rarely get the time to have, about the possibilities offered by marketing, and the many challenges facing marketing, media and advertising today.

In January 2020 we launch the first book of those conversation to acknowledge TrinityP3’s 20th year in business and to celebrate those marketers and advertising professionals who contribute to making marketing great. More on this in the new year.

What’s hot

Here are the most read, most shared and most commented on articles from the TrinityP3 blog in the past month: