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The Creative may be Digital, but the process is analog

Everything in marketing and advertising is digital these days, especially media, including the traditional off-line media. For all the talk about digital, the creative and production process remains firmly analog. But, it does not have to be that way – if only agencies were more aligned to this transformation.

Read more here.    

Corrupt and illegal advertising production practices in advertising agencies?

The advertising production process has lacked transparency for a long time. In the past year however, it has made headlines in the USA because of potentially corrupt and illegal practices allegedly undertaken by some agencies by the way they manage the process for their clients. Want to avoid this? 

Read more here.    

Is your TV production process moving forward or stuck in the old ways?

Technology is transforming all aspects of marketing and advertising. One area that is particularly transformed is the production area, in technique, process and application. But these innovations and transformations that can make your production process faster, cheaper and better are not necessarily flowing through to the agency approach.

Read more here.    

Clive Duncan on Commercial Production

Join Clive Duncan on the couch with Darren Woolley discussing the issues and challenges facing marketers and advertisers today. With more than 30 years’ experience at every level of the film production process, Clive provides a unique perspective on what it takes to deliver a great outcome.

Read more here.    

17 ways advertisers can make their advertising production more transparent

There is much reported on the lack of transparency in the television production industry and in the agency operated production process. There is something advertisers can do though to make this more transparent. Here are 17 little steps you could consider.

Read more here.  

Top 10 ways to ensure transparency & accountability on all your TV productions – Infographic

The television production process is technically complex and often expensive, which is why it is important that the advertiser ensures that the process, costs and outcomes are managed; not just to deliver the best possible outcome, but also so that outcome is a cost effective one.

Read more here.

 

What’s Hot

Here are the most read, most shared and most commented on articles from the TrinityP3 blog in the past month:

1. Ageism in advertising is as much a cost issue as a perception one
2. Has “Digital/Social” Become the Dollar Menu of the Advertising World?
3. The Creative may be Digital, but the process is analog
4. Managing Marketing: Navigating digital transformation
5. Media performance management – Become an Instant Expert
6. Who’s In Charge? Marketing or Procurement?
7. Digital and Technology alignment – Become an instant expert
8. The importance of unsubscribe management
9. The challenges in measuring the value your agencies contribute to your marketing
10. Casting George Clooney or Brad Pitt for your next television commercial? What a dilemma!

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