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Managing Marketing: The disruptive effect of change on organisations

The only thing that is certain is change. But the pace and frequency of change today feels relentless. In the Managing Marketing podcast we discuss change and change management and the increasingly disruptive effect of change on organisations relentlessly being changed in response to changing market circumstances and technological innovations. How do you manage change without burn out?

 You can read more about this topic here.    

How to manage organisational change in marketing

Just as organisations are changing, marketing is changing both in role and structure. How do you manage these changes in marketing and ensure the delivery of the marketing objectives? How do you ensure that marketing remains aligned to the business strategy and deliver the results required? This provides you with the framework for managing the transformation in marketing to meet the changing needs of your organisation.

 You can read more about this topic here.    

Managing Marketing – the challenges facing marketers in an increasingly complex marketplace

Change in marketing is being driven by the increasingly complex market place, with increased market fragmentation and increased channels. In this podcast we discuss these increased complexities and the challenges they pose for marketers including media transparency, agency remuneration and the role of marketing procurement.

 You can read more about this topic here.    

Why marketing needs to change to drive a business

Marketing globally has undergone a systematic process of cost reductions driven by procurement and finance to the point that many organisations have managed to cut their way to profit during these challenging economic times. But what this process has not achieved is growth, proving yet again you cannot cut your way to growth. Here is why marketing needs to change to refocus on driving growth and creating value.

You can read more about this topic here.    

Managing Marketing: The business challenges facing marketers and their brands

People often recommend that marketing needs to talk the language of business, but likewise business needs to understand the language and value of marketing beyond simply advertising and marketing communications. In this podcast we discuss the business and organisational role of brand and the function of marketing in driving customer value and delivering growth to the organisation.

You can read more about this topic here.  

Why at a time of massive marketing change you need to consider alternative strategies

At a time of increasing complexity and change, it is natural to want things to stay as they always have. But the fact is that staying the same is the same as getting left behind and so marketing needs to look at alternative strategies and tactics that take advantage of emerging opportunities. Simply doing the same thing over and expecting a different outcome is insanity. Here is some handy sanity.

You can read more about this topic here.    

Cultural barriers to change in advertising agencies

In the face of the rise of the consulting firms moving into marketing and advertising, agencies cling to their creative credentials, highlighting this as the advantage over the number crunchers of the consulting firms. But how creative are agencies? And is it the creative culture within agencies that stops them innovating? Are the Mad Men mad or simply crazy?

You can read more about this topic here.

 

Don’t miss Convergence 004 Wednesday 3 May, Event Cinemas George St, Sydney

Afternoon Conference – for media, marketing, advertising, digital, broadcast, games, VFX and virtual reality. For industry professionals, students and people interested in up-skill education.

Evening Conference & Trade Show – for executives across a broad range of industries interested in learning about the latest emerging technologies and researching those technologies from some of the best producers in Australia at the trade show. Details and tickets here.  

What’s Hot

Here are the most read, most shared and most commented on articles from the TrinityP3 blog in the past month:

1. The problem with digital transformation 
2. Which comes first, the media plan or the creative? 
3. Organisational Mishmash: The Ad Agency’s Unaccountable Structure 
4. Managing Marketing: The transformation of Higher Education marketing 
5. How to define an agency scope of work to deliver increased value  
6. Can Procurement Fix Madison Avenue’s Mess? 
7. Managing Marketing: The business challenges facing marketers and their brands 
8. How to optimise your agency roster and increase your budget value 
9. Cut through the clutter in your marketing technology stack 
10. The natural fear of driving blind with your advertising media budget 

    

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