Global Marketing Management Update

 19 December 2018


Welcome to the December edition of TrinityP3’s e-news


As the year draws to a close, it’s time to prepare for the holidays ahead and to make sure you’re ready to start the New Year with a fresh focus. While TrinityP3 is officially closed from Friday 21 December 2018 to Monday 7 January 2019, if you have decided to use the break to prepare for the year ahead or you have an emergency, you can contact us here
. We wish you and your family and loved ones a safe and happy holiday, and look forward to working together managing marketing in 2019.

Last minute gift: The Top 50 Marketing
Management Book

Order your copy of this year’s Marketing Management Posts of 2018 before December 31, 2018 and we’ll include a free copy of one of the
previous years to help build your collection.

Order now here



The Top Marketing Management Post of 2018

Holding company shares are falling. Their ad agencies are shrinking with low morale, low salaries and hiring freezes. Accenture and Deloitte are the new, growing competitors. Advertisers are cutting spend but investing in-house. Chief Creative Officers are disappearing, not entirely due to sexual harassment charges. No wonder this was the top post of the year. Confused by some or all of this?Read on!


AdTech Sydney March 12 & 13

As Partners to AdTech Sydney 2019, we are proud to offer our clients, 
supporters and subscribers an additional 10% off. 

Details here

A whole holiday of listening

Whether your interest is media, marketing, advertising, data or technology, there are topics to entertain and inform you with the TrinityP3 podcasts.
Hosted by TrinityP3 founder and global CEO, Darren Woolley, each podcast is a conversation with a thought-leader, professional or practitioner of marketing and communications on the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals.


Calculating hourly rates from direct salary costs include annual billable hours and overhead and profit factors
which are all part of our TrinityP3 Resource Rate Calculators.

Calculate your hourly rates here

What’s Hot

Here are the most read, most shared and most commented on articles from the TrinityP3 blog in the past month:

  1. Joining the dots between the latest findings in advertising and marketing effectiveness
  2. Why in-house agencies are not really advertising agencies
  3. Managing Marketing: The importance of mastering marketing principles
  4. How to evaluate if your corporate sponsorships are really worth it
  5. Why marketing and procurement have more in common than they have difference
  6. Managing Marketing: Creativity in a digital age
  7. Ethics and why it matters in Marketing, Media and Advertising
  8. Managing Marketing: New ways of working with creative and production people
  9. Why you are wasting everyone’s time getting billed by the hour
  10. Why it is more important now to say No than to say Nothing

© 2018 
– TrinityP3 Global Marketing Management Consultants – Australia, Singapore, United Kingdom & USA

If you would like assistance or advice on any aspect of your marketing spend, 
contact us
 today for a confidential discussion.

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