Global Marketing Management Update

19 June 2019

Welcome to the June edition of TrinityP3’s e-news

The People Behind The Global TrinityP3 Network

TrinityP3 Marketing Management Consultants are industry professionals who have a minimum of ten years’ industry experience. Located across Asia Pacific, Europe and the Americans, we are subject matter experts in all areas of marketing, media and advertising. You can meet our people here.

The Chairman TrinityP3

USAMichael Farmer is Executive Chairman of TrinityP3 USA, an Adjunct Assistant Professor of Branding and Integrated Communications at The City College of New York (CCNY), and the author of Madison Avenue Manslaughter, a book about the decline of strategic partnerships between advertisers and their ad agencies awarded the Axiom Gold Business Book Award for the best marketing / advertising book of 2016.

The Managing Director

Nathan Hodges has worked with over 150 of the world’s most successful marketing organisations, advising on more than 250 different brands and almost 500 different products. As TrinityP3’s Managing Director, Nathan applies his knowledge and creativity to the specific challenges of marketing culture, structure and process, roster management, team dynamics and behavioural change. He is a highly experienced facilitator and conference leader.

The Business Director

Julian Barrans has worked as a business, marketing and branding professional for over 20 years, with more than half of that time in the APAC region, working both client side and agency side. He is a creative business leader who truly understands the importance of team building, working with the right partners, as well as making decisions based on sound business practices and thinking.

The Business Director EMEA

Dennis Flad commenced his marketing career as planer and account director at Euro RSCG, today’s Havas, after completing his MBA and Marketing Degree at the University of St Gallen (Switzerland). He moved client side at Compaq and Telefonica before taking senior leadership roles in product management, sales and marketing at Credit Suisse and UBS.

The Business Director

Jeremy Taylor is an experienced marketing communications professional, with a highly successful track record in managing and developing communications agencies and developing new communications channels. Jeremy brings this wealth of industry experience to TrinityP3 to help our clients and agencies navigate the constantly evolving world of marketing, media and advertising.

The Senior Consultant

Since graduating from Wuhan University with a degree in Public Relations and Business, Leo Dongdong has had senior marketing and management roles in private companies, foreign enterprises and state-operated companies for almost two decades. His deep understanding of marketing, technology and e-commerce in China makes Leo a valuable addition to the TrinityP3 team for any and all marketers wanting to do business in the China market.

The Senior Consultant

Along with a Masters Degree in Mass Communication, Gunyapakpym Kothum has experience working on Consumer Package Goods (Beiersdorf), Financial Services (Phatra Securities & Phatra Capital), Construction Suppliers (Corus and Vispack), Professional Services (Pacific GeoPRO) and more, in Thailand and across South East Asian. Her analytics approach, practical hands-on project management skills and experience managing marketing teams across the region means that Pym brings a unique set of skills and expertise to the work with TrinityP3 clients.

What’s Hot

Here are the most read, most shared and most commented on articles from the TrinityP3 blog in the past month:

  1. Why being a bad client can cost you dearly
  2. Five ways to make agencies more effective in presenting their credentials
  3. Why we should not rely on estimates of advertising expenditure for competitor data
  4. Managing Marketing: The Role Of Technology In Improving Media Agency Productivity
  5. Why lack of data should not stop you being customer-centric
  6. Managing Marketing: The Power Of Direct Marketing In A Digital World
  7. Managing Marketing: The Importance of Leveraging And Optimising Sponsorships
  8. Why agencies need to think like a perpetual start-up to become more effective
  9. Beware shiny object syndrome when you pitch your business
  10. Managing Marketing: What Makes A Great Marketing, Media & Advertising Event Like Mumbrella360

© 2019 
– TrinityP3 Global Marketing Management Consultants – Australia, Singapore, United Kingdom & USA

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