Global Marketing Management Update

 19th September 2018

Welcome to the September edition of TrinityP3’s e-news

Is Media Transparency delivering the outcomes promised?

The World Federation of Advertisers has called 2018 the the year of Transparency . It is also almost two years since the ANA released their report on Media Transparency, and last year the ANA reported that 60% of agencies had taken steps to improve transparency. But, more importantly, is it delivering the outcomes advertisers expect? Or has media transparency become a distraction from focusing on measuring media performance and value? We asked the market with our Industry poll, “Is media transparency delivering the outcomes promised?” Find out the answer here.

MEDIA TRANSPARENCY

How transparent is your media investment process? How much media value are you missing out on? Where can you improve your media investment performance?

All of these questions and more answered here
 

Top 10 tips for improving media strategy – Infographic

For most CMO’s, media is the largest marketing budgetary expense under direct management. Scarily, it is often the least understood too. With complex contractual relationships and ever increasing media channels, it is difficult for budget owners to keep up with the media market and its inherent risks. At TrinityP3, we understand the great opportunities as well and the pitfall, and have prepared this simple guide to help you on your way.

 

Free Media White Paper on all the media issues

The subject of ‘Media’ is multi-faceted, complex and much debated. So much commentary often clouds the reality of the issues at hand, and can be very hard for marketers and advertisers to decode.

David Angell, Head of Media at TrinityP3, has contributed to numerous articles, interviews, blog posts and podcasts, each focussed on different parts of the media world.

Here, David attempts to weave the threads together into a single pattern to demonstrate, in a single source, TrinityP3’s ‘approach to media’ across several important issues facing the industry today.

Get you Media White Paper here free

Media Angles Podcast discusses media from every angle

In this series of podcasts, David sits down for some enlightening conversations with respected individuals from many different areas, all of whom have unique and insightful perspectives on the hot topics in market today. His guests will include senior marketers, digital leaders, agency CEO’s, industry trailblazers, procurement specialists and more.  

Correcting Unconscious Bias In Marketing Communications

As marketers and creatives with the power to influence our society we need to be at the forefront of producing creative that is without unconscious bias, and stop perpetuating gender bias, cultural bias and prejudice of all kinds. Missing the mark on diversity of thought is a strategic problem limiting brand success.

Marketers and creatives alike share the responsibility to keep each other accountable for change, armed with some actionable steps to take. We need to lead the way and be empowered to make the cultural shifts in our society and be prepared for the change that our customers are waiting for.

DATE AND TIME:

Tue 2 October 2018 9:00 am – 1:00 pm AEST

LOCATION:

Mantra Hotel, MELBOURNE

Book your tickets here

What’s Hot

Here are the most read, most shared and most commented on articles from the TrinityP3 blog in the past month:
  1. Why marketers focus more on creative rather than media challenges
  2. Managing Marketing: Achieving transparency in the murky digital media supply chain
  3. Environmentally Sustainable Marketing – Become an instant expert
  4. Is the structure of your marketing team hindering its success?
  5. How to make brands behave more ethically? Start with the 4Ps
  6. Why Scope of Work (SoW) is not Scope of Services (SoS) and why that matters
  7. Practical advice on navigating the media supply chain (An interview with David Angell)
  8. Book The truth about Agile Marketing is it is not simply faster
  9. Review: Powerful. Building a Culture of Freedom and Responsibility, by Patty McCord
  10. Managing Marketing: The benefits and complications of production decoupling

© 2018  – TrinityP3 Global Marketing Management Consultants – Australia, Singapore, United Kingdom & USA

If you would like assistance or advice on any aspect of your marketing spend,  contact us  today for a confidential discussion.

You have received this email as a friend, client or supporter of TrinityP3 or as someone who has subscribed at  TrinityP3.com .