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In this issue Is Media Transparency delivering the outcomes promised? Top 10 tips to ensure media transparency – Infographic Steve Allen on Media value, transparency and relationships today What can marketers do now to manage brands through the media transparency debate? Logo

Newsletter 21st March 2018

Welcome to the March edition of TrinityP3's e-news

Is Media Transparency delivering the outcomes promised?

Our recent industry poll posed the question to the industry, “Is media transparency delivering the outcomes promised?” The poll has now closed and you can find the results here. Does it reflect your experience?

   

Top 10 tips to ensure media transparency – Infographic

Working to create transparency in your media agency relationships and media supply chain? Check out this informative infographic on the ten ways you can create media transparency in your media today.

 

Steve Allen on Media value, transparency and relationships today

Steve Allen, Chief Executive of Fusion Media has seen significant changes in the media landscape in his career. In this podcast, he shares his views on the problem of lack of media transparency and the importance of having trusted and respected relationships.

Find out more here.

     

What can marketers do now to manage brands through the media transparency debate?

Media transparency is still a major issue and, led by Marc Pritchard at P&G, it is top of the agenda for marketers globally. What is the impact on the day-to-day brand management as you address this important issue? We provide some timely advice here.

   

What are the biggest media challenges facing marketing today?

For eighteen years, TrinityP3 has been working with world-class marketers to solve a range of marketing, media and advertising challenges. These challenges have ranged from solving agency remuneration disputes to streamlining expansive agency rosters or implementing technology solutions, and in the past five years, restructuring marketing functions and processes to deliver improved performance. So, what are the six biggest challenges facing marketers?

Find out more here.

 

Book a Media Transparency, Value & Performance Assessment

Wondering how transparent your media arrangements are compared to the market and best practice? Then, read about how we help advertisers assess their processes and their agencies to identify and report on the opportunities for creating greater transparency.

Find out more here.

     

What's Hot

Here are the most read, most shared and most commented on articles from the TrinityP3 blog in the past month:

  1. Yes, advertising agencies exaggerate their award entries – Poll result
  2. Who are the Winners and Losers in the Game of Advertising?
  3. Plan B: Turning the Madison Avenue Manslaughter into a much needed makeover – Part 2
  4. Dare Yourself To Ask: Is Your Marketing Team Terrible?
  5. Plan B: Turning the Madison Avenue Manslaughter into a much needed makeover – Part 1
  6. How Financial Services is approaching agency rosters and remuneration – Three case studies
  7. 7 ways you might be demotivating your existing agencies
  8. Agency Performance management – Become an instant expert
  9. Plan B: Turning the Madison Avenue Manslaughter into a much needed makeover – Part 3
  10. Is it time marketers rethink agency competitive conflicts of interest?
   


If you would like assistance or advice on any aspect of your marketing spend, contact us today for a confidential discussion. In other news Click here to view TrinityP3 testimonials Business Events Click here to view up coming business events Are you working at an Agency? Keep your Agency Register details up to date. Click here

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