Did you want collaboration, cooperation or coordination with that marketing process?

There is a lot of talk about collaboration. The need for marketing to increasingly collaborate within the organisation to deliver a customer experience. The role of collaboration between agencies to deliver a consistent marketing strategy. But the question raised here by Darren Woolley, Founder and Global CEO of TrinityP3, is do you really need collaboration or do you really only need cooperation and co-ordination? It is worth considering before you aim for the collaborative stars, could there be an easier solution?

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On the couch with Lydia Feely on Collaboration – Episode 3

Lydia Feely is a marketer with experience in what it takes to create high performance teams. From her experience with Orange in the UK and Vodafone and Suncorp in Australia, she has hands-on experience building and managing teams, and managing the relationships with agencies and suppliers. She is now the Managing Director of Evalu8ing, which is a consultancy that works with stakeholders wanting to improve collaboration, engagement and performance across their teams. Listen to her advice here as she talks On the Couch with Darren Woolley of TrinityP3.

Watch the episode here.

The importance of trust in collaboration between stakeholders

At a time when trust between marketers and their media agencies is under pressure, it is important to remember that collaboration requires a huge level of trust. To work and align to a common goal where the parties have a common interest in the outcomes is important, but ultimately it requires trust. Here Darren Woolley, TrinityP3 Global CEO, shares the findings of an Economist Intelligence Unit report on collaboration, trust and the importance for marketers.

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Delivering the benefits of greater collaboration and business strategy alignment

The benefits of creating collaborative teams is the higher level of output and improved engagement and performance. But what is required to deliver this improved performance, especially when many of the team may be competing with each other, such as agencies on a roster? Here Darren Woolley, Founder and Global CEO of TrinityP3, shares the steps he has found are required to create greater level of collaboration by aligning the stakeholder to the business and marketing strategy. 

Read more here.

If collaboration is causing you pain, here are 5 ways you are doing it wrong

Recently there have been a number of agency leaders talking about how difficult it is to collaborate with other agencies on projects. The fact is that unless the marketer is willing to take the lead, it is incredibly difficult for agencies to collaborate if they are set up in competition with each other. Here Darren Woolley, TrinityP3 Global CEO, shares five ways marketers and their agencies can minimise the pain of collaboration. 

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The Important Difference Between Collaboration, Relationship and Performance Benchmarking

Marketers are quick to talk about the importance of relationships in measuring performance with their agencies. More use very two dimensional approaches to measure and manage this performance. Others use very ad-hoc and casual approaches or nothing at all. But in an increasingly complex market, innovative and disruptive marketers are embracing methodologies to not only measure relationships and performance, but also collaboration and engagement too.

Read more here.

Evaluate Collaboration, Engagement and  Performance

Struggling with creating or maintaining a collaborative process across teams. Either within your organisation? Or across your agency roster? Wanting to increase the level of engagement and create high performing teams for your marketing? We can help you.

Read more on this within your organisation here.

What’s Hot

Here are the most read, most shared and most commented on articles from the TrinityP3 blog in the past month: