There is the odd occasion when marketers find themselves needing to change one or more of their agency relationships at the same time. Not that you would ever choose to do this. The pitch process, done right, takes time. The question is, do you do one at a time or all at once?

There is a technique we have developed called the Composite Pitch that turns these circumstances into a huge benefit for marketers. Running a composite pitch can result in the selection of key agencies that are not only best in their class, but specifically selected through the process for their ability to collaborate.

What’s Hot

Here are the most read, most shared and most commented on articles from the TrinityP3 blog in the past month:

• Reflections on an Ad Industry at War With Itself
  
• Start Me Up – Marketing in a startup literally very rock ‘n’ roll
  
• Why ‘no pitch’ is better than pitching for everyone involved
  
• Why it is so hard for the agency incumbent to win a pitch
  
• Managing Marketing: The Challenges Facing Procurement In Marketing
  
• Why telling it like it is your best strategy
  
• Managing Marketing: Increasing Transparency In Programmatic Media
  
• Which Half of my Advertising is Wasted? (It is only half? Or more?)
  
• Is decision making overload causing poor marketing decisions?
  
• A misguided response to advertising’s long-standing pitch problem