There is the odd occasion when marketers find themselves needing to change one or more of their agency relationships at the same time. Not that you would ever choose to do this. The pitch process, done right, takes time. The question is, do you do one at a time or all at once?
There is a technique we have developed called the Composite Pitch that turns these circumstances into a huge benefit for marketers. Running a composite pitch can result in the selection of key agencies that are not only best in their class, but specifically selected through the process for their ability to collaborate.