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In this issue Get your hands on the marketing management book of the year Five years of the Top 50 available here What marketers have to say about the Top 50 Marketing Management Posts What procurement has to say about the Top 50 Logo

Newsletter 24th January 2018

Welcome to the January 2018 edition of TrinityP3’s e-news


Get your hands on the marketing management book of the year

2017 was another amazing year of challenges and transformations in marketing. TrinityP3 helped its clients solve the six biggest challenges facing marketing today, and in the process, contributed a substantial amount of insight and lessons to the industry through our TrinityP3 blog.

Towards the end of the year, as we have done since 2013, we analysed the readership, social sharing and social comments on these articles and came up with the Top 50 most popular posts from 2017. They are available in this paperback or e-book and represent the most pressing and interesting thinking on marketing management for the year. Which is why we call it the Marketing Management Book of the Year and it’s available here for you.

Order your copy here    

Five years of the Top 50 available here

As much as the world changes, many things stay the same. The same can be said in Marketing Management as we have seen over the past five years. In 2013, as TrinityP3’s blog following grew to more than 100,000 (it is currently at more than 200,000!), we looked at which posts were most popular or most read. Each year since then we have published the Top 50 Marketing Management Posts of the Year in paperback and e-book.

These posts represent the topics that have attracted the interest of marketers, procurement and agencies around the world. The evergreen posts that top the list year after year represent the core issues; challenges and insights that the industry faces, while the new posts show us the emerging topics facing marketing. Collectively they represent significant insights into the marketing category over the past five years.

Order your back copies here    

What marketers have to say about the Top 50 Marketing Management Posts

There are two types of insights Darren has provided to me over the years. Those that I suspected myself but found comforting to be supported by an independent third party; the other are those that I never suspected and which made me feel somewhat uncomfortable. The latter is what will make a difference to your business, but chances are if you have a marketing problem, you need a dose of both.

Sivea Pascale, Managing Director, Regional Head of Marketing, DBS Bank

Darren brings real insight and great clarity to complex marketing challenges. He has a real empathy for the issues facing clients and agencies and a deep knowledge of brand and technology. The Top 50 Marketing Management Posts are a reflection of this thinking, providing concise, relevant and challenging views on a discipline, which is moving rapidly.

Julian Dunne, Head of Marketing and Insights, Australian Football League 

Read more here  

What procurement has to say about the Top 50

It takes a village. It seems that almost everything in life does. Darren’s strategic approach in capturing the marketing village speak in Top 50 Marketing Management Posts is what one may call, book brilliance! As busy professionals, you can quickly scan hot topics, gain key insights, and find yourself in a thought provoking, creative space which leaves you with great nuggets to help answer the often-pondered question by all at some point, “what next?”. Trinity P3 nailed this one. A must read!

Mary Ann Brennan, Senior Director, Global Procurement, Mattel Inc.

The “Top 50 Marketing Management Post book” has not only become my bible, but also a great reference to share amongst my Procurement Marketing Peers. If you are after a straight to the point, insightful and sometimes thought-provocative book, this is the one. These compilations of blog posts are not about theory, but tangible and pragmatic tools/concepts delivered from an objective standpoint.

Karène Tialeu, Purchasing – Marketing Services – L’Oréal UK & Ireland

Read more here    

What the agencies have to say

Darren’s insatiable interest in the mechanics of the industry has resulted in a coming together of a remarkable amount of knowledge into how stuff works or, in many cases, how stuff doesn’t work. 

Mark Holden, Worldwide Strategy and Planning Director at PHD Media

We live in an era of ‘business as unusual’ where both clients and agencies are looking for fresh insights and advice to help them navigate the new marketing landscape. Darren and the TrinityP3 team always offer a thought provoking and informed perspective, which we at VCCP have always found very valuable.

Peter Polster, International Chief Operating Officer, VCCP 

Read more here    

What the industry associations have to say

Darren is one of a kind. His background, experience and eagerness to do good in helping advertisers and the advertising industry to perform better is unique. He is challenging in his views and his insights and advice is always relevant and valuable. In our industry, there are plenty of “so-called” thought leaders. Darren is really a thought leader! Must be his scientific background!

Jan Morten Drange, Managing Director, ANFO Annonsørforeningen

Darren has his finger on the pulse of the industry and is a ‘go to’ source to get to the real questions that matter. Separating the facts and realities from the smoke and mirrors that abound in this industry is Darren’s key strength”

John Broome, CEO, Australian Association of National Advertisers

  Read more here    

What’s Hot

Here are the most read, most shared and most commented on articles from the TrinityP3 blog in the past month:

  1. Something about Facebook all marketers who care about the environment need to know
  2. Why Agency Makeovers are Difficult
  3. 2017 in review and predictions for 2018 from the TrinityP3 marketing management consultants
  4. Spielberg or Ridley Scott, who is the right director for your TVC?
  5. How many billable hours are there in a year?
  6. Madison Avenue Moneyball: Insights About the Game of Advertising
  7. When is the right time to set an Engagement Agreement? Three case studies
  8. Managing Marketing: The challenges and changes in automotive marketing
  9. How To Transform Your Agency Relationships!
 
If you would like assistance or advice on any aspect of your marketing spend, contact us today for a confidential discussion. In other news Click here to view TrinityP3 testimonialsBusiness Events Click here to view up coming business events Are you working at an Agency? Keep your Agency Register details up to date. Click here

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