Do marketing silos hinder the effectiveness of your agencies?
Working in a large organisation with a silo structure? It could be impacting not just the effectiveness of your marketing, but also the performance of your agencies and the agency roster.
While many organisations spend time changing their structures on a regular basis, especially in categories such as financial services, how often does anyone consider the impact these structural changes have on the agency roster? Yet, this is where much of the A&P budget is spent.
Read more here.
Evalu8ing agency relationships in siloed marketing structures
Don’t take our word for the impact of silos on agency performance, as here is a case study that demonstrates the impact various marketing silos have on the performance and the relationships with their shared agencies.
Using the Evalu8ing collaboration, engagement and performance system to measure the whole client / agency eco-system, we discovered that each of the marketing teams was performing independently of each other, making the relationship increasingly difficult and more complex for the agencies.
You can read the case study here.
Will your silo-based approach turn you into the next Kodak?
Organisations are realising the importance of collaboration to drive innovation and provide a competitive advantage. But silo structures within larger organisations work against collaboration, creating isolated teams and reducing cross sharing of ideas and insights.
The danger of the organisation is that while these silos compete in business performance, they can lose the ability to innovate and stay relevant and ahead of the competition. There are many examples of this but perhaps the most well-known are Nokia and Kodak. Both of these companies took a tremendous hit and are now making a slow reinvention and recovery.
Read more about it here.
The problem of the digital silo, and why we all need to escape it
The issue is not just the traditional business silos within organisations, but more recently it is the creation of the digital silo within many organisations. Often these digital silos become silos within silos within the larger organisation, and in the process they increase complexity, reduce responsiveness and speed to market, and fragment the organisation’s ability to respond to the needs of the customer.
This applies to all aspects of technology, from digital media to customer experience management, and is one of the major issues stalling digital transformation within many organisations.
Read more on this here.
How to strategically align an existing team
Change within organisations is inevitable these days, with many organisations heavily change-fatigued with the regular restructures and staff changes. But achieving increased alignment across an existing team does not necessarily mean you need to change the team.
There are ways to develop increased strategic alignment with minimal disruption, ideal for those organisations and managers with teams that are change-shy.
Read more about this here.
Why marketing teams underperform and what to do about it
When managing a team of marketers, you will want to achieve the maximum performance possible. But what happens when a team is underperforming? Beyond identifying the issues and problems it can be a real challenge getting to the cause of the problems within the team.
If you have a team that is underperforming and you are facing the challenge of solving the problem, or if you simply want to find ways of increasing the performance of your marketing team, it is worthwhile checking this out.
You can read more here.
5 ways to optimise transparency in your marketing department
Transparency is an issue for advertisers, especially in regards to media buying. Transparency impacts all areas of the marketing process and can significantly impact the performance of your marketing team.
The issue is identifying where the opportunity arises to become more transparent and therefore more effective. Here we provide five ways you can optimise your marketing department transparency and at the same time improve your performance.
Read more on this here.
Here are the most read, most shared and most commented on articles from the TrinityP3 blog in the past month:
- SEO predictions – what to expect from search and content marketing in 2017
- Marketing management predictions for 2017 by the TrinityP3 consultants
- The most important quality in client agency relationships (and no, it’s not trust)
- If marketing and their agencies were responding to a customer’s festive season brief
- What 2016 in marketing, media and advertising can tell us about 2017
- Don’t divorce your agency when you can simply change the place settings at the bridal table
- Who should really be paying for advertising agency pitches?
- Sorry, but there is no best practice agency roster structure anymore
- Managing Marketing: The role of digital, content and social media in marketing
- Is your programmatic media function right for you – and what are your options?