These are difficult times for marketing management, especially in Europe. The pandemic causes a pan-European economic crisis. Marketing budgets get cut and growth activities get postponed. On the other side, the pandemic has changed the social patterns, values, and customer behaviour. Some changes will remain. Others will disappear again. This makes marketing currently an exciting place to work.
The unholy pair of budget cuts and changing customer behaviours force us to focus on the essential. But what is the essential for European Marketing Managers? At TrinityP3 Prospire, we believe it is a recipe of three magic ingredients:
Prioritize your initiatives sharply along the Strategy & Performance matrix
Increase your agencies’ performance by investing in better collaboration and performance-oriented renumeration
Especially in times of crisis, make sure that your brand values remain lived and transported by the entire company
All three ingredients are difficult to grow and cultivate. Frankly, that is why they are perhaps magical. They need faithful leadership, smart management, and the right tools to measure performance metrics.
The believe in the ingredients’ magic is also our strong bound between TrinityP3 and Prospire and our joint venture for extraordinary Marketing Management Consultancy. Be our guest and sniff also a bit of our magic fairy dust in this newsletter.