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In this issue How long payment terms impact client / agency relationships Why performance based payments need to be an incentive not a disincentive Why working / non-working ratios no longer work for advertising Do you remunerate or compensate your agency? Logo

Newsletter 25th July 2018
Welcome to the July edition of TrinityP3’s e-news

How long payment terms impact client / agency relationships

How long are you willing to wait to get paid? Some major corporations are making their much smaller agencies and suppliers wait up to 90 days or more. Not because they have to, but just because they can. Sounds like bully-boy tactics. But it has major implications.
 

Find out what they are here in a Golden Minute.

 

Why performance based payments need to be an incentive not a disincentive

Many believe agency performance payments and payments for results don’t work. But that is because most have used these payments not as an incentive but as a huge disincentive. Make the carrot bigger than the stick and it can work a treat. 
 
 

Why working / non-working ratios no longer work for advertising

Reducing non-working spend sounds like a good idea, right? But the problem is it is language from 20 years ago that has almost no relevance in a digital world. In fact it is downright misleading today and should be scrapped. 
 
 

Do you remunerate or compensate your agency?

Do you remunerate or do you compensate your agencies? You may think there is no difference. They are synonyms. But there is a subtle difference that expresses your attitude towards your agency relationship. Do you know what that is? 
 
     

How many billable hours are there in a year?

If you are still working with agency retainers then the issue of billable hours per person will definitely be an issue. Too high and too low both have impacts on the retainer calculations and the result. 
 
 

Check out all of the Golden Minute videos here

If you have another few minutes to spare then check out all of the Golden Minute videos here on YouTube. There are 27 in the set so far. If you can think of a topic or have a question you would like us to answer in a Golden Minute let us know here. 
 

 

What’s Hot

Here are the most read, most shared and most commented on articles from the TrinityP3 blog in the past month:

  1. Confused About the Advertising Industry? Who Isn’t? Read On!
  2. Why B2B companies should focus on marketing and sales, not sales and marketing
  3. The cost of moral injury due to unethical behavior in modern business
  4. Managing Marketing: The challenges facing CMOs today
  5. Managing Marketing: Innovation in the video and film production industry
  6. The best advice I was ever given was….(From the TrinityP3 Consultants)
  7. Leadership Trials of the Agency CEO
  8. Quality? Cost? Time? Which do you want from improving your marketing performance?
  9. Squeezing More From Your Agency Can Be A Really Bad Idea
  10. Viva Mexico! Where Ad Agency Innovations are Improving SOWs and Fees

 
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