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In this issue

Wondering if your marketing is aligned to business growth? Is your marketing structure aligned to your marketing strategy? Time to take a reality check on your marketing strategy performance? Is Zero Based Budgeting for your marketing delivering performance?

Newsletter 26 July 2017

Welcome to the 26 July edition of TrinityP3’s e-news

Marketers are facing increasing challenges in a complex market. There is greater pressure on marketers to demonstrate effectiveness, drive customer experience and ultimately business growth. This means that marketers need to focus not only on delivering performance, but also on proving the effectiveness and efficiency of their strategy and execution.

TrinityP3 has solutions that address the challenges marketers are facing from strategy development, budget setting, performance metrics, business growth alignment, marketing structures and stakeholder engagement and alignment, and more.

  Read about it here.

Wondering if your marketing is aligned to business growth?

Is your marketing strategy supporting the business goals and objectives? Are you accountable for supporting organisational growth objectives? Or are your objectives set separately and only marketing focused? Marketing can drive not just brand value, but also business growth and financial value too.

We work with our clients to review their performance metrics to ensure they are aligned and support the business or organisational objectives with a strategy to deliver the results required.

Read more here.

Is your marketing structure aligned to your marketing strategy?

Structure follows strategy, but what is the right structure for your marketing strategy? Is your marketing structure centralised, decentralised or distributed? Are you product-focused, segment-focused or channel-focused? Or is your marketing structure constantly changing?

Changes in marketing strategy require new, more effective structures for delivering that strategy. Structures that are more integrated, agile and responsive.

Read more here.    

Time to take a reality check on your marketing strategy performance?

Your marketing strategy defines the marketing requirements and objectives. But in an increasingly volatile and complex market, the strategy needs to be able to adapt to the changing needs and opportunities. How robust is your marketing strategy? Does it leverage the latest opportunities available?

To ensure your strategy has the elements to make it not only robust but also agile, we can assist by reviewing your strategy against your business and marketing objectives.

Read more here. 


Is Zero Based Budgeting for your marketing delivering performance?

How are your budgets set? Top down? Or bottom up? Are you using Zero Based Budgeting? The first step in delivering return on the marketing investment is setting the level of investment to support your marketing strategy against the performance expectation.

We can assist with providing advice and methodologies for setting your marketing, media and advertising budget requirements and performance metrics.

Read more here.


Wondering how to improve your stakeholder engagement and alignment?

Customer-centric marketing and customer experience management requires the organisation to align to the customer strategy. The success of this approach is dependent on how well the various stakeholders within the organisation are engaged and collaborate on the customer strategy.

We work with our clients to define key stakeholders and assist in measuring, managing and maximising internal collaboration, alignment and engagement to deliver success.

Read more here.   

Any of these marketing challenges keeping you up at night?

There’s no point losing sleep over this as all of them have solutions. Why not request a free consultation with a TrinityP3 expert to discuss your particular challenge and explore possible solutions?

All you need to do is click on the link here and complete your details. You could be on your way to a restful night’s sleep and more importantly an improved marketing performance.

Request your free consultant here.     

What’s Hot

Here are the most read, most shared and most commented on articles from the TrinityP3 blog in the past month:

  1. 8 ‘Less Obvious’ Reasons Why Agencies Lose Pitches 
  2. Managing Marketing: The challenges of marketing and advertising in the financial services category 
  3. Advertisers with Performance Problems Turn to Management Consultants 
  4. Cannes. And Agency Crocodile Tears Over Remuneration 
  5. How many brief types does an advertiser need to brief their agency? 
  6. What is going on with advertising creative awards?
  7. Tips for more successful agile marketing  
  8. Managing Marketing: The increasing role of science in marketing and advertising 
  9. Heaven and Hell in Advertising 
  10. Why advertisers should never accept a ‘sound-alike’ music track for advertising  

If you would like assistance or advice on any aspect of your marketing spend, contact us today for a confidential discussion. In other news Click here to view TrinityP3 testimonialsBusiness Events Click here to view up coming business eventsAre you working at an Agency? Keep your Agency Register details up to date. Click here

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