Global Marketing Management Update

28 August 2019

Welcome to the August edition of TrinityP3’s e-news



In an industry addressing issues of diversity, TrinityP3 is playing a supporting role by giving a platform to that diversity through the Managing Marketing podcasts, the On the Couch videos and the other content opportunities we have developed.

Plus we have been actively assisting level the playing field by embracing programs such as the #WomenWithAgency initiative.

Here we share some of the more popular content from the Managing Marketing podcast and invite those in the industry working on improving diversity to contact us and let’s discuss how we can help you.

 




Sandra Wiles: The importance of leveraging and optimizing sponsorships

Sandra Wiles is the Head of Partnerships and Integration at The Media Store. Here Sandra discusses sponsorships as a brand and business building opportunity and the considerations and management that need to go with taking on sponsorship opportunities to leverage and maximise the value and performance-across the whole organisation and for all the stakeholders involved. Read more here.

Woman Managing Marketing

Listen to all of the women and their views and insights on

the Managing Marketing podcast

here.

Anne Miles: New ways of working with creative and production people

Anne Miles is the Managing Director and Executive Producer of International
Creative Services. Anne shares with Darren her vision of ways marketers
can work more directly with creative and production people without the layers
of administration and management found in the traditional models. She also
talks about how the industry is often overlooking the invaluable resources in
older, more experienced professionals who have been often rejected from adland. Read more here.




Register your #WomenWithAgency

Agency for New Business

Is your agency owned by women? Then make sure you register to win new
business on the TrinityP3 Agency Register. It is free and totally confidential.

Find out more here.




Nicole Sheffield: Achieving transparency in the
murky digital media supply chain

Nicole Sheffield is an industry leader in digital media, holding roles as the Chief Digital Officer
at News Corp Australia and Chair of the IAB. Here Nicole talks with Darren on
the changes and challenges in the digital media supply chain, including
transparency, measurement and value. All of this made even more complicated by
the constant evolving nature of the eco-system and challenging marketers to
deliver meaningful results for brands and business. Read more here.

What’s Hot

Here are the most read, most shared and most commented on articles from the TrinityP3 blog in the past month:


© 2019 
– TrinityP3 Global Marketing Management Consultants – Australia, Singapore, United Kingdom & USA

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