Welcome to the April edition of TrinityP3’s e-news
Just because we are all working from home does not mean we need to feel disconnected. For more than two decades, TrinityP3 has been independently observing, engaging and testing the marketing, media and advertising marketplace from a qualitative and quantitative perspective. In that time, we have identified challenges and issues very early, often well before the trade media and the industry and helped to develop and offer alternative solutions.
Issues and challenges include implementing successful value and performance-based agency fees, managing roster complexity and performance, achieving the right type and level of media transparency, and more.
In the process we have developed solutions including SMUs and MSMUs for measuring and renumerating agency outputs and deliverables, Evalu8ing for measuring and maximising collaboration across rosters and media value assessments to move the focus from cost.
To stay ahead and updated in 2020 and beyond, here are ways you can stay connected, updated and ahead of the emerging challenges and issues with TirintyP3’s insights and solutions.
The Managing Marketing Podcast
Managing Marketing is a series of podcasts hosted by TrinityP3 founder and global CEO, Darren Woolley. Each podcast is a conversation with a thought-leader, professional or practitioner of marketing and communications on the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. New episodes released every Tuesday. Subscribe on your favourite platform so you don’t miss out.
Measure how well your teams are working together and see how they could collaborate more efficiently. Now more than ever the need to collaborate is crucial for business performance and employee satisfaction.
Evalu8ing is a collaboration survey tool that goes beyond just facilitating communication – it provides a total performance evaluation system for collaboration and teamwork.
Published every Monday, Wednesday and Friday, the TrinityP3 blog has more than 2,200 articles on marketing management. Everything on media, marketing, advertising, including agency fees, roster management, marketing structures, performance measurement, industry trends and more.
Started in 2006, it is also an invaluable record of how things and thinking have changed, or not changed. Fully searchable, it is a rich resource of information for anyone interested in the management of the marketing, media and advertising categories.
Since the mid 1990s Michael Farmer has been developing and using the Scope MetricTM Units (SMU) model to measure agency productivity against advertiser scope of work for content agencies such as creative, digital and activation.
Three years ago he became the Chairman of TrinityP3 USA and realised that the data that TrinityP3 had been collecting on media agency scope of work for almost two decades would allow the company to create a media version of his trademarked Scope MetricTM for media, or the Media Scope MetricTM Unit or MSMU.
So here are the various ways marketers and advertising agencies can use both SMUs and MSMUs to not just measure the units of resources required to deliver the outputs or deliverables, but to use this to create a fair, sustainable and accountable agency fee model that is value based rather than simply resource cost based.