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In this issue Something about Facebook all marketers who care about the environment need to know Christopher Sewell on Sustainable Marketing – Episode 4 Managing Marketing – Sustainable marketing, what does it mean for marketers? 3 questions for sustainable marketing expert – Christopher Sewell Logo

Newsletter 2nd May 2018

Welcome to the May edition of TrinityP3’s e-news

Something about Facebook all marketers who care about the environment need to know

The Interactive Advertising Bureau (IAB) online advertising expenditure report (2016), indicated that the Australian online advertising market grew from $1.6 billion in 2015 to $6.8 billion for the full financial year ending 30 June 2016. But is this increase in digital and social media advertising environmentally sustainable or is it actually destroying the environment faster than yesterday’s newspapers and magazine recycling bin? You will be surprised at how digital media is contributing to Climate Change. Read more here.  

Christopher Sewell on Sustainable Marketing – Episode 4

Climate change is impacting all areas of business and it is impacting marketing and marketers. But how does marketing, media and advertising impact climate change? Christopher Sewell is the founder of the Gaia Partnership and the developer of the CO2 Counter, which can calculate carbon emissions for a range of marketing activities including media. So how can the CO2 Counter be used to optimise media planning in the same way that some use GRPs and CPM? 

Read more here.  

Managing Marketing – Sustainable marketing, what does it mean for marketers?

Christopher Sewell, Managing Director of the Gaia Partnership chats with Darren on his passion for environmental sustainability, the benefits of sustainable marketing and the opportunities for companies committed to sustainability. But also the challenges and the considerations that must be addressed when embraced as a corporate and marketing strategy. Read more here.  

3 questions for sustainable marketing expert – Christopher Sewell

Christopher talks about how marketers have the opportunity to align to their companies’ sustainability strategies and in the process achieve a greater alignment with their customers, whilst also reducing their costs through eliminating waste. With the UN publishing and promoting their 17 Sustainable Development Goals and more and more major corporations signing on to support these it is a hot topic for business and marketers globally. Read more here.    

What are the biggest sustainability challenges facing marketing today?

Many organisations are making corporate commitments to transform themselves to become environmentally sustainable for many reasons. But the challenge is how this commitment to the environment translates to marketing strategy and practice.

Find out more here.


Find the hidden sustainability cost of your media inefficiency

For years, CPM (‘Cost Per Mille’, otherwise known as cost per thousand as a dollar value) has been a staple metric used to calculate media efficiency and develop media plans. That’s all well and good. But as we move into a carbon constrained future, there’s a growing argument which holds that the carbon cost of communication will become a much more important consideration in media planning and buying. Read more here.

What’s Hot

Here are the most read, most shared and most commented on articles from the TrinityP3 blog in the past month:

  1. Marc Prichard, the low creative ratio at your agencies is not their fault, it’s yours
  2. Who’s In Charge? Marketing or Procurement?
  3. Agile Marketing delivery – Become an instant expert
  4. Enabling Data in Creative, to pull the final lever for digital success
  5. Managing Marketing: The changing role and challenges facing media agencies
  6. Ageism in advertising is as much a cost issue as a perception one
  7. Who Will Put “Accountability” Back in “Account Management?”
  8. The mismanaged creative agency pitch
  9. Have It Your Way: A Marketing Award for a Commercial Mess
  10. How “Broken” Is Marketing at Major Advertisers?

Most in Demand for this Month

The TrinityP3 team helped our customers on the following projects last month:

  • A leading Australian superannuation and pension fund asked for a hand with a creative and media pitch.
  • Another top tier financial institution requested our services to appoint the correct lead agency, then plan the implementation, roster modelling and internal alignment.
  • Media agency benchmarking was carried out on behalf of a global charity.
  • We started to assist an Australian public research university negotiate with their agency and review their contract assessment.
  • And last but not least, we completed the management of tender process for a peak vehicle industry organisation.
If you would like assistance or advice on any aspect of your marketing spend, contact us today for a confidential discussion. In other news Click here to view TrinityP3 testimonialsBusiness Events Click here to view up coming business eventsAre you working at an Agency? Keep your Agency Register details up to date. Click here

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