Global Marketing Management Update

3 July 2019

Welcome to the July edition of TrinityP3’s e-news


In the past two decades TrinityP3 Marketing Management Consultants has partnered with a large number of organisations such as the Australian Association of National Advertisers and the World Federation of Advertisers. We formed the Marketing FIRST Forum and worked with various media partners along the way. This spirit of collaboration continues today with business partners across a diverse range of skills and categories from training and research to IT and ethics to the environment.

We are always open to developing partnerships in all of the markets we operate. If you believe there is a mutual benefit in working together, please let us know by contacting us here.



ADMA IQ Skills Assessment

Is your business undertaking a digital transformation? If so, you need the skills to set your business up for success. An IQ for Business employee skills assessment is the best way to identify skill gaps at your business, so
you can prioritise your training efforts where they will provide the best value.


The AUP IT team has more than two decades of experience in designing and delivering high-end IT systems for corporate businesses and small-medium sized enterprises such as agencies, design studios and marketing suppliers. Working with them is like building a more powerful extension of your IT department.Whether you like it or not, your company’s growth is now directly affected by the
quality of your IT systems and infrastructures. The question is: Is your IT helping or impeding your growth?


The CO2counter from the Gaia Partnership is an important planning tool that assists environmentally aware marketers to understand the carbon efficiency of their media strategy. Using a unique methodology and embedded licensed software the CO2counter allows layering of carbon efficiency across the media planning process fully to understand all media channels and deliver effective campaigns with a reduced carbon footprint.


To join our list of trusted partners please let us know your thoughts on how we can collaborate for mutual benefit and the benefit of the marketing, media and advertising industry in your market, your region and globally –


Ask here.

Ethics Alliance

The Ethics Alliance provides practical tools to its members, building their capacity to make better decisions even in conditions of uncertainty. And it will support innovation. The Ethics Alliance has been designed as a safe place for testing the boundaries of what might be possible. Aggregating the resources, energy and insights of members of The Ethics Alliance will achieve outcomes that individual organisations could never achieve on their own.TrinityP3 is a Corporate Member of the Ethics Alliance.

Financial Progression

Financial Progression is a firm of Chartered Accountants, whose sole focus is conducting contract compliance audits of marketing services agencies for large advertisers wherever they are based around the globe. They have conducted audits in 27 countries and have team members based in Europe, Asia Pacific, North and South America.They have extensive experience of the common issues found when operating agency contracts of all types (media, creative, events, PR, sales promotion, brand etc.) and know instinctively where to look for them.

Interactifs ANZ

Interactifs delivers unique ‘soft skills’ training in professional relationship effectiveness. We teach people in business at all levels and across all functions how simultaneously to be simpler, more direct, courteous and respectful in their dealings with others from colleagues, to subordinates, management, clients and so on.A training course with Interactifs is a rigorous way of generating a better return on investment on one of the biggest investments made by any company – that is the time spent by their employees talking and listening to others.

Standard Media Index

Standard Media Index is the most trusted source of advertising spend data in the market. SMI access actual payments from the world’s largest media buying groups, as well as leading independents, and organises it to create clear, granular and easy-to-use databases for our clients.The databases provide detailed advertising intelligence across all major media, media sectors and advertising formats (ie online video, digital outdoor) and product categories. Premium category data is also available for even more detailed category analysis.Headquartered in New York, with offices in Sydney, Madrid and London, companies across the world turn to SMI to reveal hidden opportunities and help drive better results. Trinity P3 has access to the Premium SMI data.

Most in Demand for this Month

The TrinityP3 team helped our customers on the following projects last month:

  • Agency Benchmarking was in demand last month for a famous alcoholic liqueur.
  • One of Australian’s top national private health insurers asked the TrinityP3 team to support their Media Tender.
  • Remuneration Assessment and Contract Review were required for the an Australian retail and trade hardware store chain company.
  • We helped a wealth management company with roster development.
  • Last but not least, we completed the Tender Management for a fitness community.


© 2019 
– TrinityP3 Global Marketing Management Consultants – Australia, Singapore, United Kingdom & USA

If you would like assistance or advice on any aspect of your marketing spend, 
contact us
 today for a confidential discussion.

You have received this email as a friend, client or supporter of TrinityP3 or as someone who has subscribed at