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How Ready Are You For Agency Performance based Remuneration?

With the focus on marketing to deliver performance, more marketers and advertisers are considering paying their agencies based on performance or performance based remuneration. But if it were that easy everyone would be doing it, right? So what does it take to move to a performance-based model for agency fees? Read more here.  

Why performance based payments need to be an incentive not a disincentive

The reason most attempts at performance based payments fail is because rather than acting as an incentive to improve performance, some bright bunny decided that performance based payments would be a great way to lower agency fees. Simply get the agency to sacrifice their fee for the almost impossible chance to ‘earn‘ it back. Read more here.  

How to incentivise collaborative agency behaviour with performance based remuneration

Okay, so you want your agencies to collaborate better with your marketing teams and with each other? But no matter how much you try it is not working. Have you considered incentivising the agencies to collaborate better with each other? It is certainly possible and we have done this time and again. Read more here.   Reasons why performance based remuneration or payment by results often fail Better to have tried and failed than have never tried at all. So the saying goes. But the fact is if you have tried and failed then you have hopefully learned what works and what does not. So rather then fail with performance-based remuneration a few more times before you get it right, here are all the reason it fails from more than a decade of getting it right. Read more here.      

Performance and Value Based Remuneration for advertising agencies

Interested in implementing performance and value based remuneration models with your advertising agencies? Here is a step by step guide to how you set up and implement a payment by performance remuneration model or value based payment with your agencies. Read more here.

TrinityP3 Industry Webinars: Super-charge your agency with incentive based remuneration As part of the TrinityP3 Industry Webinar Series we discussed how to super-charge agency performance with incentive based remuneration. You can watch the webinar here or check out the presentation on Slideshare here.

TrinityP3 subscribers get $300 off this year's Mumbrella360

The full program for Australia’s largest media and marketing conference, Mumbrella360,  is now online.  The conference, taking place  between June  12-14 at the Hilton Hotel in Sydney, will feature five content stages each day, plus a full program of masterclasses with TrinityP3 CEO Darren Woolley hosting the CMO stage on Thursday.  Tickets are still available here. As a TrinityP3 client, fan or supporter you can grab your exclusive discount using booking code TRINITYM360 to take a further $300 off two and three day tickets .

 

What's Hot

Here are the most read, most shared and most commented on articles from the TrinityP3 blog in the past month:

1. Marc Prichard, the low creative ratio at your agencies is not their fault, it’s yours
2. Who’s In Charge? Marketing or Procurement?
3. Agile Marketing delivery – Become an instant expert
4. Enabling Data in Creative, to pull the final lever for digital success
5. Managing Marketing: The changing role and challenges facing media agencies
6. Ageism in advertising is as much a cost issue as a perception one
7. Who Will Put “Accountability” Back in “Account Management?”
8. The mismanaged creative agency pitch
9. Have It Your Way: A Marketing Award for a Commercial Mess
10. How “Broken” Is Marketing at Major Advertisers?

 

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