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In this issue

Technology vendor selection for marketing and IT managers – who to trust? Mapping the technology and digital landscapes with Mediascapes 10 key issues to consider when building your marketing technology stack Communicating with consumers in the technology driven environment


Newsletter 31 August 2016

Welcome to the 31 August edition of TrinityP3’s e-news

Technology vendor selection for marketing and IT managers – who to trust?

It is often quoted that the CMO will spend more on technology than their CIO counterpart. But when it comes to marketing technology there are so many answers and so many promises; where do you begin? 

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Mapping the technology and digital landscapes with Mediascapes

‘MediaScapes’ are well known guides – exclusively produced by MediaScope as visual roadmaps to the entire Australian commercial media and advertising landscape. They are updated in real-time in line with market changes. Check them out here.

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10 key issues to consider when building your marketing technology stack

The tech stack is just industry jargon for the suite of technology platforms and applications marketers will invest in to deliver their marketing strategy. But when you start out planning your marketing technology stack, where do you start and what are the issues and considerations?

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Communicating with consumers in the technology driven environment

Marketing, media and advertising are changing. Technology is driving the change with the public, and it is important to make sure you keep up with your consumers and customers when it comes to communicating with them in this technology driven environment. Here are a few of the things you need to consider.

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Is digital, data, and technology advice keeping you awake at night?

Most marketing departments and functions are undergoing some kind of transformation driven by technology and the related changes to the market place. But rather than leading to sleepless nights, here are some things you can do to catch up on or even get in front of the change.

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TrinityP3 Consultants MarTech and AdTech Expertise – MediaScapes

At TrinityP3 we pride ourselves on the fact that our consultants are not theoretical or text-book subject matter experts, but actually hands-on and practical professionals. When it comes to marketing technology we have used and experienced most of the major applications and platforms and some of the lesser known ones too. 

Check it out here.

Download – The Ultimate Guide to Digital Marketing in a Data-driven World

This comprehensive Guide will not only demystify the world of digital and data by explaining how it works, it will also help you put some logic back into your marketing approach. There are no bells, no whistles, no hype. This Guide simply aims to help marketers get back to basics, business logic, and follow the path from confusion to clarity.

Download the free Guide now.

Convergence Sydney

Convergence Challenge is an Australia-wide student technology programme and competition that provides opportunities for students across technology, business, design, games, VFX and other media, to team up and use their creativity, passion and knowledge of technology to create applications, products, business solutions, and integrate solutions that can change the way we live and work in Australia. Speakers and panelists see here Register here


What’s Hot

Here are the most read, most shared and most commented on articles from the TrinityP3 blog in the past month:
  1. Your media agency could not possibly be ripping you off, they are so nice 
  2. Client agency relationships: confessions of an ex-client 
  3. Do great client agency relationships deliver great performance? 
  4. The slow motion train wreck that is the media rebate and transparency crisis
  5. Why Media Planning and Buying is like the ancient game of Go
  6. Why adjusting an agency scope of work requires careful consideration
  7. Why strategy workshops beat speculative creative pitches for agency selection every time 
  8. Three ways to pay for programmatic media but only one that delivers value 
  9. Managing Marketing: The changing economics of the advertising agency business 
  10. Managing Marketing: The changing role and challenges of global procurement 
If you would like assistance or advice on any aspect of your marketing spend, contact us today for a confidential discussion. In other news Click here to view TrinityP3 testimonialsBusiness Events Click here to view up coming business events Are you working at an Agency? Keep your Agency Register details up to date. Click here

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