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In this issue
Gil and Darren talk about programmatic media buying and its impact on advertising
Jeff and Ashton speak with Darren about all things strategy for business and marketing
Alexandra and Darren chat about modern publishing and the new opportunities for advertisers
Bruno and Darren talk about the transformation of the agency ecosystem
Managing Marketing – Are your agencies agents or independent contractors?
Newsletter 31 May 2017
Welcome to the 31 May edition of TrinityP3’s e-news
Managing Marketing is a podcast hosted by TrinityP3 founder and global CEO, Darren Woolley. Each podcast is a conversation with a thought-leader, professional or practitioner of marketing and communications on the issues, insights and opportunities in the marketing management category. We discuss everything from social media law to cultural transcreation, great strategy to sustainable marketing and more.
Ideal for marketers, advertisers, media and commercial communications professionals. You can subscribe to the Managing Marketing podcast for free here on Soundcloud or iTunes or on the TrinityP3 website.
Here are the most popular since it began in July 2015.
Gil and Darren talk about programmatic media buying and its impact on advertising
Gil Snir, Chief Marketing Officer at Benchmarking talks about the opportunities, considerations and challenges of programmatic media buying with Darren and they explore what marketers and advertisers should do when considering adding programmatic buying to their media strategy.
You can listen to the podcast here.
Jeff and Ashton speak with Darren about all things strategy for business and marketing
Jeff Cooper & Ashton Bishop, Senior Partners at Stepchange talk with Darren on the meaning of strategy and why it has become so confused in marketing and advertising. In a category where everyone appears to be a strategic expert, they differentiate between strategy and simply planning.
Alexandra and Darren chat about modern publishing and the new opportunities for advertisers
Alexandra Tselios is the founder and publisher of the BigSmoke.com.au and here she talks with Darren on the changes in publishing and her approach to content, advertising, publicity and the opportunities for advertisers and their agencies to engage with her audience in a way that delivers value to all involved
Bruno and Darren talk about the transformation of the agency ecosystem
Bruno Gralpois, co-founder and principal of Agency Mania Solutions, named after his book, Agency Mania, chats with Darren on the changing client / agency relationships and the rise of the consulting firms who are increasingly acquiring digital agencies to expand their range of marketing services.
You can listen to the podcast here.
Managing Marketing – Are your agencies agents or independent contractors?
Peter Le Guay, Parter at Thomson Geer, talks about the legal concept of agents as principal and independent contractors. Together Darren and Peter explore the difference between the two and how the legal concept of an agent or agency is no longer reflected in the practical applications within the advertising, media and marketing category.
Managing Marketing: The changing economics of the advertising agency business
Michael Farmer, Executive Chairman of TrinityP3 USA and the author of the industry best seller Madison Avenue Manslaughter talks with Darren on the changing economics of the advertising business and how the holding company structure and business model has become unsustainable in the face of these changes. So where to for agencies?
Brand Value is Business Value. Why leaders need to take a business perspective of Brands
Mahesh Enjeti, Managing Director of SAI Marketing Counsel and Advisor, Bubblefish in his e-book titled “A Brand New Way to Grow Your Business” says: “A brand is NOT a function of Marketing. It is the very foundation of a business.”
In an era where a brand’s reputation can be destroyed in one wrong footed move, brand building must extend beyond Marketing to every facet of the business, because a brand’s experience is more important than its expression. Besides, brands are an investment delivering ongoing financial value to a business.
Date: Thursday 29 June, 2017
Venue Aim: Level 1, 7 Macquarie Place
Time: 12.00pm to 1.30pm
Cost Members: $45 Non Members $65
If you would like assistance or advice on any aspect of your marketing spend, contact us today for a confidential discussion.
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Gil Snir, Chief Marketing Officer at Benchmarking talks about the opportunities, considerations and challenges of programmatic media buying with Darren and they explore what marketers and advertisers should do when considering adding programmatic buying to their media strategy.
Jeff Cooper & Ashton Bishop, Senior Partners at Stepchange talk with Darren on the meaning of strategy and why it has become so confused in marketing and advertising. In a category where everyone appears to be a strategic expert, they differentiate between strategy and simply planning.
Alexandra Tselios is the founder and publisher of the BigSmoke.com.au and here she talks with Darren on the changes in publishing and her approach to content, advertising, publicity and the opportunities for advertisers and their agencies to engage with her audience in a way that delivers value to all involved
Bruno Gralpois, co-founder and principal of Agency Mania Solutions, named after his book, Agency Mania, chats with Darren on the changing client / agency relationships and the rise of the consulting firms who are increasingly acquiring digital agencies to expand their range of marketing services.
Peter Le Guay, Parter at Thomson Geer, talks about the legal concept of agents as principal and independent contractors. Together Darren and Peter explore the difference between the two and how the legal concept of an agent or agency is no longer reflected in the practical applications within the advertising, media and marketing category.
Michael Farmer, Executive Chairman of TrinityP3 USA and the author of the industry best seller Madison Avenue Manslaughter talks with Darren on the changing economics of the advertising business and how the holding company structure and business model has become unsustainable in the face of these changes. So where to for agencies?
Mahesh Enjeti, Managing Director of SAI Marketing Counsel and Advisor, Bubblefish in his e-book titled “A Brand New Way to Grow Your Business” says: “A brand is NOT a function of Marketing. It is the very foundation of a business.”
In an era where a brand’s reputation can be destroyed in one wrong footed move, brand building must extend beyond Marketing to every facet of the business, because a brand’s experience is more important than its expression. Besides, brands are an investment delivering ongoing financial value to a business.
Date: Thursday 29 June, 2017
Venue Aim: Level 1, 7 Macquarie Place
Time: 12.00pm to 1.30pm
Cost Members: $45 Non Members $65
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