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In this issue

Gil and Darren talk about programmatic media buying and its impact on advertising Jeff and Ashton speak with Darren about all things strategy for business and marketing Alexandra and Darren chat about modern publishing and the new opportunities for advertisers Bruno and Darren talk about the transformation of the agency ecosystem Managing Marketing – Are your agencies agents or independent contractors?
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Newsletter 31 May 2017

Welcome to the 31 May edition of TrinityP3’s e-news


Managing Marketing is a podcast hosted by TrinityP3 founder and global CEO, Darren Woolley. Each podcast is a conversation with a thought-leader, professional or practitioner of marketing and communications on the issues, insights and opportunities in the marketing management category. We discuss everything from social media law to cultural transcreation, great strategy to sustainable marketing and more. Ideal for marketers, advertisers, media and commercial communications professionals. You can subscribe to the Managing Marketing podcast for free here on Soundcloud or iTunes or on the TrinityP3 website. Here are the most popular since it began in July 2015.

Top 2 most listened to on Soundcloud

Gil and Darren talk about programmatic media buying and its impact on advertising

Gil Snir, Chief Marketing Officer at Benchmarking talks about the opportunities, considerations and challenges of programmatic media buying with Darren and they explore what marketers and advertisers should do when considering adding programmatic buying to their media strategy. You can listen to the podcast here.  

Jeff and Ashton speak with Darren about all things strategy for business and marketing 

Jeff Cooper & Ashton Bishop, Senior Partners at Stepchange talk with Darren on the meaning of strategy and why it has become so confused in marketing and advertising. In a category where everyone appears to be a strategic expert, they differentiate between strategy and simply planning.

You can listen to the podcast here.    

Top 3 most popular on iTunes 

Alexandra and Darren chat about modern publishing and the new opportunities for advertisers

Alexandra Tselios is the founder and publisher of the BigSmoke.com.au and here she talks with Darren on the changes in publishing and her approach to content, advertising, publicity and the opportunities for advertisers and their agencies to engage with her audience in a way that delivers value to all involved

You can listen to the podcast here.

   

Bruno and Darren talk about the transformation of the agency ecosystem

Bruno Gralpois, co-founder and principal of Agency Mania Solutions, named after his book, Agency Mania, chats with Darren on the changing client / agency relationships and the rise of the consulting firms who are increasingly acquiring digital agencies to expand their range of marketing services. You can listen to the podcast here.    

Top 2 most read on the TrinityP3 Blog 

Managing Marketing – Are your agencies agents or independent contractors?

Peter Le Guay, Parter at Thomson Geer, talks about the legal concept of agents as principal and independent contractors. Together Darren and Peter explore the difference between the two and how the legal concept of an agent or agency is no longer reflected in the practical applications within the advertising, media and marketing category.

Read more here.

Managing Marketing: The changing economics of the advertising agency business

Michael Farmer, Executive Chairman of TrinityP3 USA and the author of the industry best seller Madison Avenue Manslaughter talks with Darren on the changing economics of the advertising business and how the holding company structure and business model has become unsustainable in the face of these changes. So where to for agencies?

Read more here.

   

Brand Value is Business Value. Why leaders need to take a business perspective of Brands

Mahesh Enjeti, Managing Director of SAI Marketing Counsel and Advisor, Bubblefish in his e-book titled “A Brand New Way to Grow Your Business” says: “A brand is NOT a function of Marketing. It is the very foundation of a business.” In an era where a brand’s reputation can be destroyed in one wrong footed move, brand building must extend beyond Marketing to every facet of the business, because a brand’s experience is more important than its expression. Besides, brands are an investment delivering ongoing financial value to a business. Date: Thursday 29 June, 2017 Venue Aim: Level 1, 7 Macquarie Place Time: 12.00pm to 1.30pm Cost Members: $45 Non Members $65

Read more here.

 

What’s Hot

Here are the most read, most shared and most commented on articles from the TrinityP3 blog in the past month:

  1. Agency Remuneration: A Loser’s Game 
  2. Drowning in Marketing Deliverables 
  3. Managing Marketing: The challenges facing the advertising agency business model 
  4. It’s more than the agency roster and the scope of work. It’s the relationship, stupid! 
  5. Who’s to blame for the current digital media mess? We all are. 
  6. Why it is so important to have an agency scope of work 
  7. Can Procurement Fix Madison Avenue’s Mess? 
  8. How to build flexibility into an agency scope of work 
  9. Managing Marketing: The role of innovation, creativity and technology in driving change 
  10. Organisational Mishmash: The Ad Agency’s Unaccountable Structure 
 
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