This week we look at the complexity of the new media and marketing landscape and the increased pressure and demands this places on the role of the Media Agency.
Media Agencies can now be required to craft intricate strategies for complex customer audiences, develop and manage dynamic automated trading models, work with data-driven modelling, deliver content creation and manage integration with other marketing service suppliers beyond the area of Paid in the Owned, Earned and Shared (POES) environments.
David Angell has a conversation with John Vlasakakis, the Co-Founder and Head of SEO at Next & Co on the issues facing media agencies and their advertisers in our Managing Marketing podcast.
We share a case study on how advertisers can avoid the disruption of a media agency pitch and still provide the commercial metrics to satisfy procurement and finance and discover ways to drive greater media value.
Plus, we launch a weekly video program called Media Minutes, where Stephen Wright and Darren Woolley explore and share insights on the media issue of the week.
Hope you enjoy.