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Tips for more successful agile marketing

Agile marketing is a hot topic as marketers embrace the test and learn approach of digital marketing as a means to dealing with the increasing complexity they face. Many marketers feel their agile marketing efforts are thwarted though. If you’re one of these, take a look at these tips to success   

     

What are the biggest go to market challenges facing marketing today?

For eighteen years, TrinityP3 has been working with world-class marketers to solve a range of marketing, media and advertising challenges. These challenges have ranged from solving agency remuneration disputes to streamlining expansive agency rosters or implementing technology solutions, and in the past five years, restructuring marketing functions and processes to deliver improved performance. So, what are the six biggest challenges facing marketers?

Find out more here.

 

 

The Role of the BIG IDEA in Agile Marketing

In a test and learn agile process, what is the role of the big brand idea? This is a question many brand marketers face when they introduce an agile marketing process. This presentation provides a perspective on how big ideas play an important role in the agile marketing approach.

Find out more here.

   

Why you need to build resilient marketing teams and not just agile ones?

In the face of constant changes in the market, many organisations are looking to create more agile teams to respond to these market changes. But, there is a very powerful argument that rather than agility, marketing teams need to be resilient.

Find out why here.

   

Agile marketing: The promise and the reality

There is much spoken and promised about the benefits of Agile Marketing. What is the hype and how much of an advantage does it really deliver? It is important to separate the fact from the fiction when assessing the reality of implementing an Agile Marketing process.

Read more here.

   

Ori Gold on the impact of science and technology on media and marketing

Ori Gold is the CEO of programmatic platform Bench, and here discusses the impact of science and technology innovation and the best way for marketers to deal with this rapid and constant change. Embracing complexity and applying the scientific approach of test and learn is central to thriving in the changing world of marketing and business.

Find out more here.

   

What’s Hot

Here are the most read, most shared and most commented on articles from the TrinityP3 blog in the past month:

1. Ageism in advertising is as much a cost issue as a perception one
2. Has “Digital/Social” Become the Dollar Menu of the Advertising World?
3. The Creative may be Digital, but the process is analog
4. Managing Marketing: Navigating digital transformation
5. Media performance management – Become an Instant Expert
6. Who’s In Charge? Marketing or Procurement?
7. Digital and Technology alignment – Become an instant expert
8. The importance of unsubscribe management
9. The challenges in measuring the value your agencies contribute to your marketing
10. Casting George Clooney or Brad Pitt for your next television commercial? What a dilemma!

Most in Demand for this Month

The TrinityP3 team helped our customers on the following projects last month:

• A leading Australian financial institution asked for a hand with a media pitch.
• Media agency benchmarking plus transparency performance and value was carried out on behalf of a famous automobile manufacturer.
• Another leading entertainment conglomerate used our knowledge and analytics to help negotiate their new media contract.
• We started to assist a global telecommunications company rationalise their agency roster.
• And last but not least, we completed the discovery stage of a comprehensive review that will help restructure a leading Australian university.

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