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In this issue

The real problem with data is marketers don’t know how (or when) to use it The 4 most common dead ends, watch outs and cautions when assessing data driven marketing Is the problem with data the fact that many marketers misuse it? Managing Marketing – The marketing challenges and opportunities of customer and data Data quality management and benchmarking for a brand marketer – Case study
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Newsletter 5 April 2017

Welcome to the 5 April edition of TrinityP3’s e-news


The real problem with data is marketers don’t know how (or when) to use it

Data analytics can provide amazing insights into your customer base and your potential customers. So, why do so many marketers and marketing teams have problems implementing data analytics and insights, and struggle with the transformation to a data driven marketing process? Here we explore why and how to overcome this.

 You can read more about this topic here.    

The 4 most common dead ends, watch outs and cautions when assessing data driven marketing

Beyond the cultural changes required to transform marketing to a data driven marketing model, there are some very real and quite common dead ends, watch-outs and cautions you will confront as part of the transition process. We provide practical advice on how to avoid and solve these issues to achieve a successful outcome.

 You can read more about this topic here.    

Is the problem with data the fact that many marketers misuse it?

Much of the discussion on data driven marketing position data as an either / or opportunity. On the one hand, the conversation is framed with data analytics and insights, while on the other it’s about intuition. But it’s never both. Here we focus on why some marketers appear to distrust data analytics for informing intuition and improving the quality of marketing decisions.

 You can read more about this topic here.    

Managing Marketing – The marketing challenges and opportunities of customer and data

In this podcast, we talk with Mark Reinke, Chief Customer Officer at Suncorp Group, who shares his experience and insights in transforming a multi-brand marketing organisation to a customer-centric marketing business, including the importance of the cultural transformation across stakeholders inside and outside the organisation.

You can read more about this topic here.    

Data quality management and benchmarking for a brand marketer – Case study

Read this case study on the work we did for this brand marketer to assess the data quality and processes for their customer relationship and customer experience processes, and how we were able to identify the areas for improved performance and optimisation.

You can read more about this topic here.  

The Ultimate Guide to Digital Marketing in a Data-Driven World

This Ultimate Guide is a comprehensive report on the steps to transform your marketing from a traditional marketing model and process to embrace the opportunities provided through digital marketing in a data driven world. This is more than simply digital advertising, but the basis for building a customer-centric marketing model.

You can read more about this topic here.    

Download – The Ultimate Guide to Digital Marketing in a Data-driven World

Interested in transforming your marketing from a traditional brand and awareness-marketing model to a customer-centric data driven approach using digital marketing?

The ultimate Guide is available here for you to download free.

What’s Hot

Here are the most read, most shared and most commented on articles from the TrinityP3 blog in the past month:

  1. The problem with digital transformation 
  2. Which comes first, the media plan or the creative? 
  3. Organisational Mishmash: The Ad Agency’s Unaccountable Structure 
  4. Managing Marketing: The transformation of Higher Education marketing 
  5. How to define an agency scope of work to deliver increased value  
  6. Can Procurement Fix Madison Avenue’s Mess? 
  7. Managing Marketing: The business challenges facing marketers and their brands 
  8. How to optimise your agency roster and increase your budget value 
  9. Cut through the clutter in your marketing technology stack 
  10. The natural fear of driving blind with your advertising media budget 
     Most in Demand for this Month
The TrinityP3 team was busy working on the following projects during last month:
  • A large online trading platform engaged TrinityP3 to assist with their agency roster realignment.
  • Staying online, a big retailer used our benchmarking analytics to negotiate value pricing against their scope of work.
  • We ran a series of nationwide workshops for a major building company to improve the processes around marketing communications.
  • A leading automobile manufacturer continued to work with us to remodel their extensive agency roster.
  • A global fast food company had us assess a major TVC cost against the creative concepts.
  • Last but not least, we finished a project with a motor vehicle association that involved both agency benchmarking and contract assessment.
   
If you would like assistance or advice on any aspect of your marketing spend, contact us today for a confidential discussion. In other news Click here to view TrinityP3 testimonialsBusiness Events Click here to view up coming business events Are you working at an Agency? Keep your Agency Register details up to date. Click here

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