Global Marketing Management Update

5 June 2019

Welcome to the June edition of TrinityP3’s e-news

Why marketing and
procurement have more in common than they have differences

At TrinityP3 we write about procurement and marketing a lot. The reason for this is procurement forms a
critical part of the work we do with our clients, and more often than not we
find ourselves working very closely with procurement throughout a project’s
lifecycle. As a result, we see firsthand the challenges marketing faces when
dealing with procurement and importantly, we also experience the challenges
procurement faces when dealing with the needs of marketing. Read more here.

10 ways Marketing and
Procurement can work together for better results

To many marketers, the appearance of a Procurement
Category Manager in their working environment can be misunderstood, unwelcome
or (worse) strenuously resisted. Below we discuss some examples of how a small
amount of curiosity into why they’re there, and a modicum of patience, can
deliver some unexpectedly positive marketing results. Read more here.

The changing role and
challenges of global procurement

In this Managing Marketing podcast Steve Lightfoot, who was Senior Manager, Global Procurement at
the World Federation of Advertisers discusses the challenges faced by global procurement
teams and the role they will increasingly play in risk management and assisting
global marketers in dealing with the huge complexity and differences of the
global market on a market by market basis. Hear more here.

Marketing Procurement
capabilities health check

Want to understand the health of your marketing procurement team?

Then get your free Marketing Procurement Capability Health

Check here.

Can Procurement Fix Madison Avenue’s Mess?

Could Madison Avenue’s mess be any worse? The
unhappy picture can be reconstructed from articles in the trade press over the
past two years. What agencies (as suppliers) have ignored is procurement’s
historical mission and success as an engine for positive change that
focuses on “quality improvements,” not just cost-reduction. Read more here.

Is marketing procurement
an investment or an insurance policy?

I took a conference call from the procurement team
of a potential client. They wanted to discuss if we could benchmark their media agency fees in
one of their particularly large markets. After the initial introductions and
discussions on the project, one of the procurement team asked how much we could
save them on their current agency fees. Read more here.

Who’s In Charge?
Marketing or Procurement?

Whether you’re a client looking for
marketing services, or an agency pitching your wares, the question of who’s
really calling the shots can be a pivotal one. On the one hand, the marketing
teams may be evaluating things like chemistry harmony, creative brilliance and
/ or strategic smarts. On the other, client procurement teams are likely going
to be evaluated on things like cost based efficiencies, savings, synergies and
risk mitigation. Read more here.


Most in Demand for this Month

The TrinityP3 team helped our customers on the following projects last month:

  • One of Germany’s top automobile manufacturers worked with the TrinityP3 team to search for a new agency.
  • Acquisition Capability Assessment was called for by a leading Australian superannuation fund.
  • Agency Fee modelling was in demand last month for one of Australia’s largest telecommunications companies.
  • A leading multinational transportation network company asked for A/NZ tender management.
  • Strategic Alignment was required for the government-owned corporation that provides logistics services in Australia.
  • We helped a leading building products company in Australia and New Zealand with financial benchmarking for and agency tender.
  • Last but not least, we completed the prioritisation matrix development for an official tourism body in Australia.


© 2019 
– TrinityP3 Global Marketing Management Consultants – Australia, Singapore, United Kingdom & USA

If you would like assistance or advice on any aspect of your marketing spend, 
contact us
 today for a confidential discussion.

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