Newsletter 5th September 2018

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Genero’s Harry Preston on innovation in Film & Video Production

While most technology innovation in production is the latest digital gizmo, Harry Preston shares the real innovation that places 300,000 production professionals just a click away on the Genero Production Platform. It is broadening the way marketers produce content now. 

 

Watch him On the Couch here.

17 ways advertisers can make their advertising production more transparent

There are a lot of reports on transparency; not just media transparency, but also production transparency. But the fact is, if an advertiser wants a greater level of transparency in their productions, then we have 17 things you can do to achieve it. 

 

Read more on how here.

Who are the real victims in the lack of transparency in advertising production?

Of course, most people think production transparency is about the agency being transparent on cost. However, the truth is that the whole production supply chain lacks transparency, with production contracts often hiding the real cost. Ironically, the people that end up paying are the smallest suppliers at the end of the chain. 

 

Read why here.

Infographic on ensuring transparency & accountability for TV productions

For those more visually literate and wanting to achieve greater transparency and accountability with their television and video productions, we have an infographic that provides ten easy steps you can take to get there. 

 

Read more on this here.  

Case study on managing an over budget TVC production

So, the production quote comes back and you are surprised to find the cost is significantly higher then your budget and the amount you provided on the brief. With just weeks until the on-air date, what can you do? Here is a case study that outlines what you could do if you find yourself in this situation. 

 

Read more on this here.  

Justin Ricketts on the benefits of production decoupling

While decoupling production has been around for decades, it has recently made a resurgence with agency holding companies now offering solutions to decouple production from their own agencies into production specialist companies within the group. Justin Ricketts from Hograth shares the benefits for advertisers of production decoupling. 

 

Hear and read his Managing Marketing podcast here.

What’s Hot

Here are the most read, most shared and most commented on articles from the TrinityP3 blog in the past month:

1. Why marketers focus more on creative rather than media challenges
2. Managing Marketing: Achieving transparency in the murky digital media supply chain
3. Environmentally Sustainable Marketing – Become an instant expert
4. Is the structure of your marketing team hindering its success?
5. How to make brands behave more ethically? Start with the 4Ps
6. Why Scope of Work (SoW) is not Scope of Services (SoS) and why that matters
7. Practical advice on navigating the media supply chain (An interview with David Angell)
8. Book The truth about Agile Marketing is it is not simply faster
9. Review: Powerful. Building a Culture of Freedom and Responsibility, by Patty McCord
10. Managing Marketing: The benefits and complications of production decoupling

Most in Demand for this Month

• The TrinityP3 team helped a famous Japanese automobile manufacturer with a media agency market search.
• We also worked for another multinational automotive manufacturer to help them find media agency.
• A company that provides investment management services had us manage their roster workshop in Hong Kong.
• One of the world’s largest publicly listed gaming companies had us conduct their agency remuneration, operation and roster modelling.
• We helped a famous tourism industry with their global media SOW benchmarking & negotiation.
• And last but not least, we completed a Evalu8ing kick-off survey for a statutory authority of the State Government of Victoria.

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