Newsletter 7th February 2018

Managing Marketing: The incredibly complex choices facing marketers

Marketing is incredibly complex with more options and constant changes leading to greater uncertainty. In this Managing Marketing podcast, Liam Walsh Managing Director of Amobee talks about the increased choices marketers face today with technology companies, management consultants, and agencies all competing for the marketing budget, and why marketers are increasingly challenged in making these choices in the face of increasing complexity.

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What are the biggest challenges facing marketing today?

For eighteen years, TrinityP3 has been working with world-class marketers to solve a range of marketing, media and advertising challenges. These challenges have ranged from solving agency remuneration disputes to streamlining expansive agency rosters or implementing technology solutions, and in the past five years restructuring marketing functions and processes to deliver improved performance. So, what are the six biggest challenges facing marketers?

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The Importance of (good) stakeholder engagement in any marketing transformation project

Organisations need to change and transform to stay relevant and to take advantage of these changes. With customer experience the focus for organisations, more marketing functions need to transform as part of these changes. In our experience of designing and managing these transformations, we have found that stakeholder engagement is vitally important in delivering the results.

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5 ways to further reduce the influence of marketing in your organisation

Is marketing a cost centre in your organisation? Is it referred to as the colouring-in department? Is it seen as simply a support to sales? Has it lost influence in providing strategic direction and driving growth for your organisation? Marketing is more than a cost centre, more than sales support, and more than simply about communications. So, what can you do to restore the influence of marketing in your organisation? Or more importantly, what should you stop doing that reduces the influence of marketing?

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Are all your strategies getting in the way of delivering marketing performance?

What is your social media strategy? What’s your digital strategy? Your communication strategy? Customer experience strategy? How many strategies do you need? How many strategies do you have? Of course, there is only one strategy and that is the business strategy which the marketing strategy supports. Juggle too many strategies and they could end up getting in the way of delivering the results.

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How TrinityP3 helps measure the performance of marketing – 3 case studies

To deliver performance, marketers need to be measuring the right metrics. TrinityP3 has helped many marketers review and implement the best performance metrics. Rather than just talk about it, here are three recent case studies where we have worked with marketers and their teams to assess and restructure their marketing metrics to better capture performance.

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What’s Hot

Here are the most read, most shared and most commented on articles from the TrinityP3 blog in the past month:

Most in Demand for this Month

The TrinityP3 team helped our customers on the following projects last month:

A leading university improve the processes around marketing communications.
A global food company had us assess a major TVC cost against the creative concepts.
Another large alcohol brand used the team to recalibrate their marketing strategic alignment.
Our digital team worked hard on negotiation and transition planning for a financial institution.
And last but not least, another food company engaged with the team to find a new partner for their dealer network.