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In this issue What are the biggest agency challenges facing marketing today? Time to pitch your agency or not? And what if it is the only answer The dangers of pitching your agency on a regular basis How many agencies is too many when it comes to roster size? Logo

Newsletter 7th March 2018

Welcome to the March edition of TrinityP3’s e-news

What are the biggest agency challenges facing marketing today?

For eighteen years, TrinityP3 has been working with world-class marketers to solve a range of marketing, media and advertising challenges. These challenges have ranged from solving agency remuneration disputes to streamlining expansive agency rosters or implementing technology solutions, and in the past five years restructuring marketing functions and processes to deliver improved performance. So, what are the six biggest challenges facing marketers?

Find out more here.      

Time to pitch your agency or not? And what if it is the only answer

Selecting a new agency or replacing an existing agency with a new agency can be exciting or it can be hard work. It depends on how you do it and more importantly, why. For the time and effort that goes into managing a pitch, you need to make sure you are doing it for the right reason and in the right way. So, when is the right time to run a pitch and when should you not?

Find out more here.      

The dangers of pitching your agency on a regular basis

It has become popular to take your agencies to pitch on a regular basis. Every two or three years the same advertiser goes to market to test their agency against the market, and in the process, they disrupt the client / agency relationship and risk destroying the trust that has taken years to build. There are many risks associated with regularly taking your agencies to market. Is this the best way to do it?

Find out more here.  

 

How many agencies is too many when it comes to roster size?

How many agencies and suppliers do you have on your marketing roster? If not managed properly, your roster will just grow organically out of control. We have seen rosters that have seemingly grown out of control and those that simply need tweaking to better address the changing needs of the marketing strategy. The ideal roster size and the type of agencies in that roster will depend on your strategic needs.

Find out more here.    

How to optimise your agency roster and increase your budget value

A bloated marketing supply chain, agency roster or vendor list, no matter what you call it, is potentially a black hole for your marketing budget. Too many agencies and suppliers competing for your budget eats up time, resources and money with duplications, waste and inefficiencies. But getting your agency roster in shape will deliver those efficiencies back into your marketing budget, plus build the relationships with those agencies and suppliers that are essential to your marketing needs.

Find out more here.      

A dual approach to improved agency roster performance – Case study

There are many different ways to improve the performance of your agencies and how they work together. Often marketers will respond to poor or under-performance from their agency roster by simply changing the agencies on that roster. The other way is to strategically align the agencies on your roster to deliver your marketing requirements as effectively as possible.

Find out more here.      

Engagement Agreements align expectations and performance – 3 case studies

How do you work with your agency or agencies? And increasingly important, how do your agencies work with each other? TrinityP3 has worked with many marketers to discuss and agree ways of work captured in the Engagement Agreements for high performance teams. Rather than just talk about it however, here are three recent case studies where we have worked with marketers and their agencies to develop their own Engagement Agreements.

Find out more here.      

What’s Hot

Here are the most read, most shared and most commented on articles from the TrinityP3 blog in the past month:

  1. Yes, advertising agencies exaggerate their award entries – Poll result
  2. Who are the Winners and Losers in the Game of Advertising?
  3. Plan B: Turning the Madison Avenue Manslaughter into a much needed makeover – Part 2
  4. Dare Yourself To Ask: Is Your Marketing Team Terrible?
  5. Plan B: Turning the Madison Avenue Manslaughter into a much needed makeover – Part 1
  6. How Financial Services is approaching agency rosters and remuneration – Three case studies
  7. 7 ways you might be demotivating your existing agencies
  8. Agency Performance management – Become an instant expert
  9. Plan B: Turning the Madison Avenue Manslaughter into a much needed makeover – Part 3
  10. Is it time marketers rethink agency competitive conflicts of interest?
   

Most in Demand for this Month

The TrinityP3 team helped our customers on the following projects last month:

  • We helped a famous bank train its team members on the Output-Based Model
  • A large food company had us manage an advertising agency selection process
  • One of the world’s largest insurance companies got a better understanding of their marketing relationship by using the evalu8ing system
  • Our Media experts assisted in a pitch process for a Victorian service company
  • Lastly, we completed an agency selection process in Thailand for a global telecommunications company

If you would like assistance or advice on any aspect of your marketing spend, contact us today for a confidential discussion. In other news Click here to view TrinityP3 testimonialsBusiness Events Click here to view up coming business events Are you working at an Agency? Keep your Agency Register details up to date. Click here

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