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In this issue
The power of aligning public relations and advertising in your marketing strategy
The Top 10 ways to manage your PR consultancy more effectively – Infographic
Marketer David Turney On The Couch talking the role of PR
Nine’s Nic Christensen talking journalists, confidentiality, PR and pitches
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Newsletter 8th August 2018
Welcome to the August edition of TrinityP3’s e-news

The power of aligning public relations and advertising in your marketing strategy

There was a time Public Relations was the domain of Corporate Affairs managing the corporate reputation. Increasingly, however, marketers are seeing the benefits of aligning Public Relations with marketing strategy. 
 
 

The Top 10 ways to manage your PR consultancy more effectively – Infographic
For many marketers, managing Public Relations consultancy is not always top of mind. But the fact is, effectively managing the performance of your PR partner can deliver outstanding results. 
 
    
 

Marketer David Turney On The Couch talking the role of PR

Marketers are seeing the advantages of incorporating public relations into their marketing communications strategy. Take David Turney for example, a marketer who has long and strong experience amplifying his marketing communication strategy with great PR. 
 
 

Nine’s Nic Christensen talking journalists, confidentiality, PR and pitches

When it comes to media relations, it’s worthwhile listening to a journalist with a commercial focus. Before taking up the role at Nine, Nic Christensen shared his views as a journalist on public relations, journalism, agencies and pitches in a discussion on Managing Marketing right here. 
 
 

PR Pro Elizabeth Heusler On the Couch talking the business of Public Relations

What is more important, corporate reputation or brand reputation? When you ask a public relations professional such as Elizabeth Heusler, you realise it is often two sides of the same  coin. Managing reputations, be it brand, corporate or personal takes strategy and tactics. 
 

  

Why your PR agency could be inviting a Google penalty

Managing brand and corporate reputations has seen Public Relations firms expanding their offering across a range of skill sets. But be careful when your PR consultants start managing your search engine optimization (SEO). Because you could end up worse off with the wrong advice.
 

 

What’s Hot

Here are the most read, most shared and most commented on articles from the TrinityP3 blog in the past month:

  1. Does your marketing structure support your marketing strategy anymore?
  2. Managing Marketing: Achieving transparency in the murky digital media supply chain
  3. Environmentally Sustainable Marketing – Become an instant expert
  4. Is the structure of your marketing team hindering its success?
  5. How to make brands behave more ethically? Start with the 4Ps
  6. Why Scope of Work (SoW) is not Scope of Services (SoS) and why that matters
  7. Practical advice on navigating the media supply chain (An interview with David Angell)
  8. Book The truth about Agile Marketing is it is not simply faster
  9. Review: Powerful. Building a Culture of Freedom and Responsibility, by Patty McCord
  10. Managing Marketing: The benefits and complications of production decoupling

 

Most in Demand for this Month

The TrinityP3 team helped our customers on the following projects last month:
  • A large a credit union in Australia had us conduct media agency pitch excluding negotiation and contract assistance module.
  • One of the biggest worldwide investment company had us manage their agency tender.
  • The TrinityP3 team helped an Australian pay-television company for DDB/Interbrand Benchmarking and Roster Alignment.
  • We helped a famous manufacturer with their Remuneration Assessment Richards Rose & Slingshot.
  • The leading global company in the production had us assess one of their 48-hour TVC Assessment for Oak Online Video.
  • The same production company had us assess one of their 24 hour TVC assessment for Vaalia 2018 campaign.
  • We also worked for a a major children’s hospital to help them find internal strategic alignment.
  • And last but not least, we completed a culture, strategy and behavioural alignment process for a statutory authority. 
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