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In this issue

Centralize or decentralize your marketing department? What comes first, channel or content? The pain of extended payment terms The problem with strategy today
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Newsletter 9th August 2017

Welcome to the 9th August edition of TrinityP3’s e-news


The marketing, media and advertising industry is facing some big issues and challenges. We challenged ourselves to address these issues and created a series of thought-provoking, one-minute videos. We call the videos the Golden Minute. See all of the Golden Minute videos here. We have selected a few of our favourites here and paired them with articles from the TrinityP3 blog. Please enjoy.  

Centralize or decentralize your marketing department?

Marketing is changing. Is your marketing structure keeping up to date with your organisation’s marketing needs? Watch the Golden Minute here. Read more on this topic here.  

What comes first, channel or content?

Marketing, media and advertising are changing. But decisions as basic as media first or concept or channel first or content-or both-are still important. Watch the Golden Minute here. Read more on this topic here.    

The pain of extended payment terms

Corporate payment terms are unacceptably long. But what impact is this having on suppliers? Watch the Golden Minute here. Read more on this topic here.  

The problem with strategy today

How many strategies do you need? Do you have too many strategies and are they aligned to your objectives?

Watch the Golden Minute here. Read more on this topic here.    

Incentive schemes that are actually a disincentive

Growth is the biggest challenge facing business today. So why are so many turning away from performance remuneration that incentivises agency performance? Watch the Golden Minute here. Read more on this topic here.

What is the ideal agency roster size?

How many agencies is too many? What is the ideal agency roster size? And how do you get there? Watch the Golden Minute here. Read more on this topic here.    

What’s Hot

Here are the most read, most shared and most commented on articles from the TrinityP3 blog in the past month:

  1. How much time do you waste in meetings per week? 
  2. Managing Marketing: The increasing role of science in marketing and advertising 
  3. Heaven and Hell in Advertising 
  4. What is going on with advertising creative awards? 
  5. Ignorance of Pricing is Ruining Ad Agencies 
  6. What are the biggest challenges facing marketing today? 
  7. Agencies Struggle with Declining Prices 
  8. Where can Global Advertisers find the best Creative Value? 
  9. Managing Marketing: The importance of measuring performance in digital marketing 
  10. 10 ways to save money with your agencies (without shooting yourself in the foot) 

Most in Demand for this Month

We were again busy assisting our Australian and international customers in July with the following projects:
  • A large vehicle manufacturer had us conclude the first stage of a major project where we help ensure the internal marketing group was aligned with the future communications strategy.
  • One of the bigger tourism corporations had us benchmark their global media spend against the agreed SOW.
  • In-house process, technology and a workflow software audit followed by recommendations were the order of the day for a very large entertainment business.
  • The TrinityP3 team helped one of Australia’s larger FMCG companies with an agency search and selection process.
  • The same FMCG had us assess one of their larger TV production estimates to check it was delivering fair value.
  • We also worked for a major building and construction company to help them find a highly specialist agency for a unique new offering.
  • Another large car manufacturer engaged us to refresh their agency partners.
  • And finally, an Asian based car company asked us to manage a creative tender.
 

If you would like assistance or advice on any aspect of your marketing spend, contact us today for a confidential discussion. In other news Click here to view TrinityP3 testimonialsBusiness Events Click here to view up coming business events Are you working at an Agency? Keep your Agency Register details up to date. Click here

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