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P3 e-news - P3's fortnightly industry update
 

Issue 86, 11/12/07

 

In this Issue

» new years resolutions
» top 10 digital OUT NOW
» P3Media workshops FEB 08
» closed for christmas
 

In Other News

December’s edition of Compliance Review is out now, click here to download your copy.  

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  It has been a year of constant change and development in aspects of the market and the industry, as well as P3. Next year we will announce our move into Asia, and an exciting joint venture with partners in the US and Europe. Until then, we thought we would leave you again with a few laughs about change in advertising.  

new years resolutions

Q1. How many account executives does it take to change a Christmas light bulb? A. How many would you like? Q2. How many media people does it take to change a Christmas light bulb? A. I first need to figure out how many people the light will reach, and then I can work out a number. Q3. How many copywriters does it take to change a Christmas light bulb? A. Change! I’m not changing crap! This is bullshit – who said to change it? Q4. How many art directors does it take to change a Christmas light bulb? A. Does it have to be a light bulb? Q5. How many creative directors does it take to change a Christmas light bulb? A. Let me go to LA and find out. Q6. How many producers does it take to change a Christmas light bulb? A. I don’t know. What do you think? Q7. How many print production managers does it take to change a Christmas light bulb? A. Forget it. We don’t have the budget for a new one. Q8. How many traffic people does it take to change a Christmas light bulb? A. All I know is that it should have been changed last week, and it’s not my fault. Q9. How many agency accountants does it take to change a Christmas light bulb? A. First give me your timesheet and then I’ll tell you. And because we are always happy to laugh at ourselves and especially our competitors: Q10. How many advertising cost consultants does it take to change a Christmas light bulb? A. Isn’t that covered in the agency’s overhead? Have a very happy festive season. If at any time you need our advice or assistance, please feel free to contact us over the break at people@p3.com.au or visit www.p3.com.au. Otherwise, have a safe and happy festive season and we look forward to helping you achieve maximum value from your marketing budget in 2008.    

top 10 digital OUT NOW

The next P3 Top 10 focuses on the Top 10 ways to make the most of your digital budget. This follows hot on the heels of our recent P3Digital brochure, which is available for download at the P3 website. If you did not receive your P3Digital Top 10 in the mail this week,  order a set of the printed versions at our subscriber page. Or if you would like to ensure you receive our regular mail outs, please update your mailing address with georgia@p3.com.au  

P3Media workshops FEB 08

P3Media and News Limited are combining to make sense of media choices for marketers with P3Media Workshops  scheduled for February 2008. Sydney: February 26, 2008 Melbourne: February 28, 2008 Get an overview of the media landscape, a snapshot of individual media categories with real examples of best practice and innovation, and future opportunities ranging from ideas just around the corner, to the limits of what is possible within the next 5 years. Ideal for marketers and procurement specialists. Further details announced early January. To make sure you receive a booking form in the new year, register your interest now with amanda@p3.com.au  

closed for christmas

P3 will be closed from Friday December 21 until Monday January 7, 2008. If it is urgent, we can be contacted by email people@p3.com.au or visit www.p3.com.au. Otherwise, have a safe and happy festive season and we look forward to helping you achieve maximum value for your marketing budget in 2008. From all at P3, thank you for your support.    
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