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trinity p3 - industry updates on people, purpose and process


Issue 155, 19/12/13

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In this Issue

» Book of the Year - Now on Sale
» Decoupling TV advertising production
» Measure & improve marketing efficiency
» Top TrinityP3 Posts for the Month
» Most In Demand this Month


In Other News

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Welcome to the December edition of TrinityP3's e-news for 2013.

Have a question about

  • agency search and selection,
  • agency engagement and alignment, or
  • agency benchmarking and monitoring?

  Just ask us, we're always happy to help.

TrinityP3's Christmas break will extend from 5pm Friday 20th December - 9am Monday 13th January 2014. TrinityP3 wishes all our clients, supporters and followers a happy and safe festive season.



Book of the Year - Now on Sale

Top 50 Marketing Management Posts Of 2013

Strategic Marketing Management and Marketing Procurement continues to grow in prominence as the challenges of measuring return on marketing investment and the desire to improve marketing efficiency grows across every category and every market.

Click here to order your copy today!

The TrinityP3 blog is evidence of this growth with consistent growth of readers by more than 300% per year each year since 2011. The 'Top 50 Marketing Management Posts of 2013' is 200 pages covering the most popular topics in the category.

It includes storytelling, strategy and collaboration from Shawn Callahan (Anecdote), content strategy by Craig Hodges (King Content) and pricing strategies from Jon Manning (Sans Prix, Pricing Prophets), plus marketing perceptions from Jon Bradshaw (Brand Traction) and great insights on innovation, creativity and collaboration from Andrew Armour (Benchstone Limited).

Plus there are fabulous insights and stories by TrinityP3’s founder, Darren Woolley, Nathan Hodges, Nick Hand and Esther Selvanayagam, Mike Morgan, on SEO, social media planning and content strategy, and Stephan Argent (Argedia Group) a founding member of the Marketing FIRST Forum.

Click here to order your copy today


Decoupling TV advertising production

This post is by Darren Woolley, Founder of TrinityP3.

This post is not about whether you should or should not decouple your television advertising production. I have covered this topic previously here. But more importantly, once you have made the decision to decouple your advertising production, what do you need to consider to ensure success?

Decoupling or unbundling is not new. In the UK and Europe this has been a strategy for the past 10 to 15 years. It is has been less common in the US. The advantage for those that are now undergoing this process is that we can learn from experience in these markets.

Continue reading 10 key considerations when decoupling your television advertising production


Measure & improve marketing efficiency

This post is by Darren Woolley, Founder of TrinityP3.

We get a lot of requests for providing benchmarks. In most cases it is for hourly rates. “How much does an Account Director cost per hour?” “How much for a Creative Director as opposed to an Executive Creative Director?” I have written previously on the short-coming of rate only benchmarking.

The real interest for me personally and one that we have been developing and using for more than a decade is resource benchmarks. This gives us the ability to answer questions like “What should it cost to develop and produce a television concept?” This provides a future facing view of your agency cost and the investment level required to deliver the scope or schedule of work.

Continue reading Using resource benchmarking to measure and improve marketing efficiency


Top TrinityP3 Posts for the Month

Top 5 TrinityP3 posts for November

  1. 10 brands that have successfully reinvented themselves 
  2. What does Google Hummingbird mean for Marketers? 
  3. What are the biggest issues and challenges facing media today? 
  4. How marketers can encourage greater creative value from their agencies
  5. A confession – a strategic marketing consultant finally comes clean 


Most In Demand this Month

Last month at TrinityP3 we helped our clients achieve their goals in the following ways:

  • Developed a Content Rate Card for a Global Alcoholic Beverages client
  • Benchmarked a TV Production Campaign for a Global Alcoholic Beverages client
  • Benchmarked TV Production Campaigns for a Global Restaurant client
  • Benchmarked a Digital Production Campaign for a Global Restaurant client
  • Benchmarked a TV Production Campaign for a Global FMCG client
  • Reviewed and benchmarked media buying for a State Government client
  • Reviewed and assessed a media agency tender for a State Government client
  • Reviewed agency Remuneration & Modeling for a global Automotive client

If you would like assistance or advice on any aspect of your marketing spend, contact us today for a confidential discussion.




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trinity p3 - industry updates on people, purpose and process