1 – 5 pm, Friday 21 March,Establishment, 252 George St, SydneyPresented by WARC, TrinityP3 and King Content
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It’s the phrase on every marketer’s lips in 2014 – content marketing!
Lauded by online marketing experts and brands alike, this new approach to online marketing focuses on developing and delivering targeted, informative and engaging content to online audiences in the hopes of building relationships and ultimately driving profitable business outcomes. While the benefits of content marketing are widely proclaimed, practical knowledge of the ways in which online content can be effectively utilised to drive business success is less well known.
This post is by ‘THE BUYER’ – an anonymous former senior manager in the procurement profession who offers an occasional perspective to the world from a procurement driven point-of-view.
The impact of business decisions
Decision making can be a tricky business. As most of us have surely experienced at some point in our career. Difficult decisions can be very difficult – and no brainers can sometimes prove to be anything but.
Rarely do we have all the data we need to make the best decision. Calling for more data is usually always an option. Yet at some point the analysis paralysis has to stop and a decision made – however perfect. Time is always the enemy of good decision making.
Strategic Marketing Management and Marketing Procurement continues to grow in prominence as the challenges of measuring return on marketing investment and desire to improve marketing efficiency grows across every category and market.
The TrinityP3 blog is evidence of this with consistent growth of readers by more than 300% per year each year since 2011. The ‘Top 50 Marketing Management Posts of 2013‘ is 200 pages covering the most popular topics in the category.