This is a guest post by Mike Morgan, Founder and Director of High Profile Enterprises – SEO and Content Strategy Consultants. Mike has been collaborating with TrinityP3 on an SEO, Social Media and Content Strategy since early 2011.
SEO is possibly one of the most misunderstood elements of the new digital environment yet it is the absolute foundation of any online strategy.
The rise of content marketing has seen marketers and agencies embracing content creation for the web yet without an understanding of search, content strategy has little reach and very little benefit.
Social media marketing is another element that has gone from strength to strength and again without an understanding of Open Graph, optimised copy and titles, author tags and other SEO considerations it is like trying to row a boat with a couple of forks!
I know many feel that 2012 was a real mixed bag. But for TrinityP3 it was a landmark year. We increased significantly the number of regional and global projects, while also increasing the number of projects in Australia and New Zealand.
Also the type of projects expanded from the traditional remuneration benchmarking, production assessments and agency search and selection. We have undertaken an increasing number of strategic projects, assisting marketers align their internal resources and processes with their external suppliers to their overall strategic needs.
Personally, I believe these changes for TrinityP3 have been reflected in the types of subjects covered in the blog. And clearly this subject matter has found an audience with more than five thousand people reading the blog each month.
So here are the highlights from the past 12 months, counting down from number 25.