Strategic Marketing Management and Marketing Procurement continues to grow in prominence as the challenges of measuring return on marketing investment and desire to improve marketing efficiency grows across every category and market.
The TrinityP3 blog is evidence of this with consistent growth of readers by more than 300% per year each year since 2011. The ‘Top 50 Marketing Management Posts of 2013‘ is 200 pages covering the most popular topics in the category.
If you want to predict the future the first place you start is with history. Looking back on the past few years here are my predictions for 2014 and why I predict that 2014 will hopefully be seen as YEAR ZERO for media and marketing.
The Christmas decorations are put away, the Sales negotiated, the leftovers either eaten or thrown out and the New Year’s Day hangover is a memory. Time to get back to work as there is no better time to get ahead than during the quiet before the storm.
But there are some disciplines that you can apply to this time that will set you up for a more successful year ahead. While it is tempting to rush straight back to that ‘to-do list’ you left on your desk prior to the holidays, a more productive strategy is to use this time to prepare and plan for the year ahead.