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trinity p3 - industry updates on people, purpose and process

Issue 156, 29/1/14

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In this Issue

» Book of the Year - Hurry, Selling Fast
» 10 Marketing Management Trends 2014
» 7 New Year’s Disciplines
» Top TrinityP3 Posts for the Month
» Most In Demand this Month

In Other News

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Welcome to the January edition of TrinityP3's e-news for 2014.

Have a question about

  • agency search and selection,
  • agency engagement and alignment, or
  • agency benchmarking and monitoring?

  Just ask us, we're always happy to help.

Book of the Year - Hurry, Selling Fast

Strategic Marketing Management and Marketing Procurement continues to grow in prominence as the challenges of measuring return on marketing investment and desire to improve marketing efficiency grows across every category and market.

The TrinityP3 blog is evidence of this with consistent growth of readers by more than 300% per year each year since 2011. The 'Top 50 Marketing Management Posts of 2013' is 200 pages covering the most popular topics in the category.

Click here to order your copy today - in Paperback or eBook

10 Marketing Management Trends 2014

This post is by Darren Woolley, Founder of TrinityP3.

If you want to predict the future the first place you start is with history. Looking back on the past few years here are my predictions for 2014 and why I predict that 2014 will hopefully be seen as YEAR ZERO for media and marketing.

1. Zero agency fees

Agency fees are continually under competitive pressure. Procurement continues to drive lower rates. In the UK, the Government used a reverse on-line auction process to select agencies on the lowest rates. But if not already, will they hit rock bottom this year?

Continue Reading Title10 Marketing Management Trends for 2014 – Year Zero

7 New Year’s Disciplines

This post is by Darren Woolley, Founder of TrinityP3.

The Christmas decorations are put away, the Sales negotiated, the leftovers either eaten or thrown out and the New Year’s Day hangover is a memory. Time to get back to work as there is no better time to get ahead than during the quiet before the storm.

But there are some disciplines that you can apply to this time that will set you up for a more successful year ahead. While it is tempting to rush straight back to that ‘to-do list’ you left on your desk prior to the holidays, a more productive strategy is to use this time to prepare and plan for the year ahead.

Continue reading 7 New Year’s disciplines for Marketers managing Agencies

Top TrinityP3 Posts for the Month

Top 5 TrinityP3 posts for December

  1. 10 brands that have successfully reinvented themselves 
  2. What are the biggest issues and challenges facing media today?
  3. How content strategy increases content marketing effectiveness 
  4. 5 common business email mistakes that will derail your relationships 
  5. What type of marketing management consulting do you need?

Most In Demand this Month

Last month at TrinityP3 we helped our clients achieve their goals in the following ways:

  • Benchmarked a TV Production Campaign for a Global Personal Care client
  • Managed the Post Production Decoupling Process for a Financial Services client
  • Managed and Benchmarked the TV Production Process for an FMCG client
  • Managed the Digital Technology Agency Search and Selection process for an FMCG client
  • Benchmarked Agency Remuneration for a Retail client.
  • Benchmarked Scope of Work Resources for a APAC Financial Sevices client
  • Modelled Agency Reuneration for a Global Automotive client
  • Negotiated Agency Remuneration for an Alcoholic Beverages client
  • Reviewed Media Spend for a Government client
  • Benchmarked and Modelled Agency Remuneration for a Global Automotive client
  • Managed and facilitated a Collaborative Stakeholder survey for a Telco client
  • Managed and facilitated a Creative & Media Agency Relationship Review for a Retail client
  • Reviewed Agency Remuneration for a Global Automotive cient
  • Benchmarked a TV Production Campaign for a Global FMCG client

If you would like assistance or advice on any aspect of your marketing spend, contact us today for a confidential discussion.

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trinity p3 - industry updates on people, purpose and process