Having trouble reading this newsletter? Click here to see it in your browser.
trinity p3 - industry updates on people, purpose and process

Issue 142, 28/11/12

Newsletter Subscribe
Blog Blog
Follow Up on Twitter Twitter
LinkedIn LinkedIn
Facebook Facebook
YouTube YouTube

World Federation of Advertisers Global Strategic Partner

Marketing First Forum Founding Partner

AANA Strategic Partner

In this Issue

» The dangers of misusing benchmarking
» The top 5 irritating accounting practices
» Get internal alignment during a pitch
» Top TrinityP3 Posts for the Month
» Most In Demand this Month

In Other News

Click here to visit our Facebook page

Click here to view TrinityP3 testimonials

Pass it on

Know anyone who might be interested in our newsletter? Click here to forward this newsletter.

Welcome to the November edition of TrinityP3’s e-newsletter. Here we bring you updates on the people, purpose and processes that are important to the marketing industry.

Have a question about

  • agency search and selection,
  • agency engagement and alignment, or
  • agency benchmarking and monitoring?

Just ask us, we’d be happy to help.

The dangers of misusing benchmarking

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation.

I was talking with an agency CEO who is going through an audit with a client, with the audit being undertaken by a procurement contractor known for getting paid a percentage of the savings they deliver.

I recounted to him the origins of benchmarking. How surveyors would ‘benchmark’ the height above sea level on a substantial building in the village or town to use as a reference point to measure the height of other structures in the area.

The point is they did not knock down any of the other buildings to the benchmark level or build up any low-lying building to the benchmark height. No, they simply used the benchmark to assess those building that were lower and those that were higher and by how much.

After all, who wants to live in a village were every building is exactly the same height?

Continue reading “The dangers of misusing benchmarking”


The top 5 irritating accounting practices

This is a guest post by Nick Hand, Senior Consultant at TrinityP3. Nick has over 15 years experience in ad agency finance and operations. His expertise and knowledge covers large multi-national operations to the boutique creative shops.

My mother used to say that “trust is earned, not given”. Which is just like money – most of the time at least. And what we find in an agency-client relationship, wherever money is being lost ­or even whenever there is the perception of money being lost, trust spirals down the plughole at more than twice the speed.

Here are the five most common errors we come across when we’re looking at agency remuneration deals. Whilst they’re nearly always unintentional, they tend to do the most to destroy trust. Fortunately, they’re easy fixes…

Continue reading “The top 5 agency accounting practices that irritate clients”


Get internal alignment during a pitch

In our experience, many people are too busy focusing on the primary task of selecting the right agency, that they miss the larger strategic opportunity to engage and align their internal stakeholders during the process.

One of the great failings of marketing and marketers is the way they communicate and engage with other stakeholders within an organisation. Yet selecting a new agency partner is a high profile opportunity to encourage engagement and alignment with these important internal stakeholders.

Let’s demonstrate with a recent example…

Continue reading “The internal alignment opportunities of an agency search and selection process”


Top TrinityP3 Posts for the Month

Top 5 TrinityP3 posts for October

  1. Why we need more conversation and less brainstorming – Andrew Armour
  2. 10 sure-fire ways to get thrown off a pitch shortlist – Nathan Hodges
  3. Do you have the right collaborative culture? – Shawn Callahan
  4. Cultural barriers to change in advertising agencies – Darren Woolley
  5. Data driven insights are the new black – Anton Buchner

Most In Demand this Month

In the past month at TrinityP3 we have helped our clients achieve their goals in the following ways:

  • Managed a DM agency Search & Selection process for a Federal Govt client.
  • Managed a Digital agency Search for a global Fashion client.
  • Benchmarked Remuneration and Resourcing for a global Automotive client across both creative and media agencies.
  • Reviewed and benchmarked Insights agencies for a global Alcoholic Beverages client.
  • Benchmarked TVC Production costs for a global Personal Care client.
  • Benchmarked Media Buying for a Utility client.
  • Managed and facilitated a Diagnostic Workshop for a Financial Services client.
  • Benchmarked TV Production costs for a global Restaurant client.
  • Benchmarked TV Production cost sffor a global Alcoholic Beverages client
  • Managed and facilitated a SEM Workshop for a Financial Services client.

If you would like assistance or advice on any aspect of your marketing spend, contact us today for a confidential discussion.

This email was sent to [email address suppressed]. Click here to instantly unsubscribe.
Melbourne Suite 201, 63 Stead St South Melbourne VIC 3205 t: + 61 3 9682 6800 f: + 61 3 9682 7855 Singapore Level 27, Prudential Tower, 30 Cecil Street Singapore 049712 t: + 65 6631 2861 f: + 65 6631 2880 London 19-21 Crawford Street London, United Kingdom W1H1PJ t: +44 (0) 7880 910 064 f: 0871 714 3522
Sydney Suite 308, 26 Kippax Street Surry Hills NSW 2010 t: + 61 2 8399 0922 f: + 61 2 8399 0933 Hong Kong Level 21, The Center 99 Queens Road Central, Hong Kong t: +852 3478 3982 f: +852 3478 3880 New Zealand Level 27, PWC Tower 188 Quay Street Auckland, New Zealand 1010 t: + 64 9 363 2891
trinity p3 - industry updates on people, purpose and process