This week’s guest editor is Jeremy Taylor, Managing Director of TrinityP3 in London. He takes a global view of the marketing management consultancy business with a UK-centric stance.
The UK office of TrinityP3 is a great place to view the global market. Many of our clients are multi-national, and the original brief may come from any one of the markets we operate in. But it’s surprising how often the issues we deal with are common to all markets.
A trend I have noticed working with TrinityP3 is how original thinking in marketing management (and indeed in marketing strategy) comes from all parts of the world. It is by no means true that the majority of original thinking and activity originates in the USA as many would believe, nor that it comes from the UK as many here like to think. Some of the most innovative briefs and solutions that I see in the business come from fast-moving environments in markets like Asia and the Pacific – it’s a lesson that many UK and European business leaders would do well to take note of.
My own career prior to TrinityP3 was spent mainly in the agency world, with senior agency management roles to CEO level in the global networks and as an independent business owner. I’ve also worked as a marketing consultant with some of the UK’s biggest brands, so I have a good rounded view of the marketing business and the briefs that the TrinityP3 team responds to as world-leading experts in managing the process of marketing.
In common with all my colleagues in TrinityP3, my enthusiasm for marketing as a business discipline remains as bright as ever. Marketing is the biggest contributor to business growth, and is the conduit that connects the business to the customer. It’s TrinityP3’s mission to help marketing work to its greatest efficiency, and to maximise its unique ability to innovate and to grow the whole business. I’m a life-long fan of marketing and its many facets, and my choice of articles here might help to explain why.