2022 is the Year of the Water Tiger. The tiger is known as the king of all beasts in China and is associated with bravery, confidence and strength. Now, with two years of pandemic behind us, and further uncertainty around new variants, we find ourselves confronted with political and economic issues on multiple fronts. It is looking like we will need all the bravery, confidence and strength we can muster.
Western economies are showing increased inflation, driven by monetary policies to support the economy through the worst of the pandemic. This is driving up historically low interest rates and tightening monetary policy globally.
The pandemic has also increased dissatisfaction in the workplace, with an unprecedented number of employees resigning for a better life and opportunities, with a corresponding tightening of the labour market and – importantly for marketing – talent market.
On top of this, throw in the political tensions between Russia and Ukraine and China and Taiwan, and you have a soup of uncertainty that will challenge us all through 2022.
But while we do not have the answer to these huge problems, we can offer some solutions to some of the challenges this will present to you in the coming 12 months.