EMEA Marketing Management Update

25 November 2020

Welcome to the November edition of TrinityP3 Prospire EMEA e-news

These are difficult times for marketing management, especially in Europe. The pandemic causes a pan-European economic crisis. Marketing budgets get cut and growth activities get postponed. On the other side, the pandemic has changed the social patterns, values, and customer behaviour. Some changes will remain. Others will disappear again. This makes marketing currently an exciting place to work.

The unholy pair of budget cuts and changing customer behaviours force us to focus on the essential. But what is the essential for European Marketing Managers? At TrinityP3 Prospire, we believe it is a recipe of three magic ingredients:

  1. Prioritize your initiatives sharply along the Strategy & Performance matrix

  2. Increase your agencies’ performance by investing in better collaboration and performance-oriented renumeration

  3. Especially in times of crisis, make sure that your brand values remain lived and transported by the entire company

All three ingredients are difficult to grow and cultivate. Frankly, that is why they are perhaps magical. They need faithful leadership, smart management, and the right tools to measure performance metrics.

The believe in the ingredients’ magic is also our strong bound between TrinityP3 and Prospire and our joint venture for extraordinary Marketing Management Consultancy. Be our guest and sniff also a bit of our magic fairy dust in this newsletter.

David versus Covid: Unlocking marketing performance post-covid

What lasting effects will Covid have on society, economy and consumer habits? As of today, it is still very unclear what the “new normal” will look like. Marketers find themselves caught between a rock and a hard place: They need to make up for pandemic-caused losses with reduced budgets. The way out of this dilemma is to focus and bundle your forces.

Read more about this here .

Podcast: Business Strategy Alignment in Brand Building

Listen to Darren Wooley, Dennis Flad and Nik Guido as they discuss the importance of aligning business and marketing objectives, strategy and process to drive long term business and brand growth.

Listen here

Why good collaboration is now more important than ever

Did you know that 97% of employees and executives believe that a lack of alignment within teams often impacts the outcome of projects? This was found out in a recent study – yet alignment and collaboration are rarely measured in practice.

Especially in times of crisis, when budgets get cut and extra efforts are needed, a good relationship and collaboration between teams and agencies is the foundation to achieve success. Read more about why you should now invest into relationships in our article .

Want a confidential discussion about your marketing challenges in EMEA?

Just reply to this email or connect with us here .

A brand is a promise of an experience

In a world increasingly characterized by volatility, uncertainty, complexity and ambiguity, customers suffer from information overkill and loss of orientation. This is where brands can add value: They can act as a beacon and lift products or services out of the ocean of similarity.

But building a sustainable brand is easier said than done. Credibility and authenticity are two of the most important values in brand building. To ensure them and to fulfil your promise to the customer, nothing less than a consequently brand-oriented corporate behaviour is required. Find out more here .

What’s hot

Here are the most read, most shared and most commented on articles from the TrinityP3 blog in October:

© 2020 – TrinityP3 Global Marketing Management Consultants – Australia, Singapore, United Kingdom & USA

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