The environmental impacts of in-store advertising
TrinityP3 advocates for a pivot to a more sustainable approach to marketing and also supplying carbon emission measurement using our own developed and verified methodology, the CO2counter. To back up our methodology we constantly seek and support up-to-date research from highly recognised sources.
We asked the question about online advertising emissions two years ago. This research helped raise awareness of the hidden environmental cost of Facebook and other online advertising.
This time, we looked for more hidden marketing emissions where the knowledge bank was pretty empty i.e. the carbon emissions generated by in-store advertising. Again, we were privileged to have a research project accepted and undertaken by the University of Sydney under their Post Graduate Masters of Sustainability Programme.
TrinityP3 in conjunction with The Gaia Partnership acted as the sponsor and workplace mentor for a student and we helped narrow the research criteria to focus on in-store advertising. Read a summary of the results here